platoseed
Embedded lending infrastructure
R2 enables platforms to seamlessly offer capital to their SMB customers in Latin America
R2 provides embedded lending infrastructure that enables platforms to offer financing to their merchants. It emphasizes seamless integration, AI-driven risk, and revenue-based repayment within a merchantβs existing platform.
R2 offers embedded financial services for platforms to extend credit to their merchants via pre-built APIs and SDKs. Features include AI-driven risk models that tailor offers using platform data, pre-approved and dynamic credit options from $100 to $100,000+, same-day funding, in-platform applications completed in under 5 minutes, revenue-based repayment proportional to daily sales, built-in KYC/compliance handled by R2, and ongoing agentic support. The integration is designed for fast launch (days/weeks) with minimal development effort and scalable, secure operation with out-of-the-box compliance.
Who itβs for: Platforms (e.g., marketplaces, e-commerce, SaaS, delivery apps) seeking to provide embedded lending to their merchants in Latin America.
Hiring/traction mentioned via client-facing content and partnerships; active product deployment across platforms in Latin America; multiple regions and a focus on onboarding partners quickly.
I'm the Co-Founder and CEO of R2 (YC W21). Before that, I spent time with Latin American neobank, UalΓ‘, launching operations in Mexico. Pior to UalΓ‘, I was an investment banker focused on M&A and restructuring deals in Latin America.
Co-Founder of R2, a startup that enables platforms to seamlessly offer financing to their SMB users in Latin America. R2 powers the capital arm of leading platforms, such as Uber, Rappi, and PayU, and we've financed 100,000+ SMBs through our embedded lending infrastructure. I have worked as a data scientist with several high growth companies. I started my career helping SMBs in Central America find growth capital. I am from El Salvador and I angel invest in other Latam founders on the side.
Formerly βR2 Capitalβ Β· why startups rename β

Embedded lending infrastructure for software companies

Rocket Mortgage for LatAm.