Embrace

Active

Modern user-focused observability built on OpenTelemetry

Summer 2019Founded 201662 peopleLos Angeles, CA, USA; Remote

embrace.io ↗LinkedIn ↗X ↗GitHub ↗Crunchbase ↗See on the Idea Map B2B momentum

About

*S19 and YCG F21* Engineering teams shouldn’t be in the dark when it comes to the performance of their web and mobile apps and user experiences. With our industry-leading observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying performance data to backend observability insights. As the only user-focused, use-focused observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and frontend teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace’s observability platform because it makes extremely complicated and voluminous data actionable.

From their website

as of Jun 7, 2026embrace.io ↗

SaaSSubscription

Embrace provides real user monitoring (RUM) for mobile and web, focusing on user-focused observability powered by OpenTelemetry. It ties technical performance to end-user impact and offers full visibility across user journeys, sessions, and events.

Embrace offerings include mobile RUM and web RUM with automatic instrumentation for crashes, ANRs, network issues, and performance metrics; core web vitals monitoring; user journey tracking; session timelines; custom metrics and alerts; AI-automated workflows; and server insights/discovery. The platform is powered by OpenTelemetry and targets end-to-end visibility across mobile, web, and backend, with dashboards, alerts, and integrations to correlate user experiences with technical data.

Who it’s for: Engineering teams across industries (e-commerce/retail, travel/hospitality, media/entertainment, gaming) seeking real user monitoring and end-to-end observability for mobile and web applications.

Features

Mobile RUM with 100% session capture
Web RUM with Core Web Vitals tracking
End-to-end user journey visibility
Session timelines and network insights
Custom metrics and alerts
AI automated workflows
OpenTelemetry-powered observability

Hiring and active product development signals implied by feature expansion (AI/observability report, Grafana integrations) and customer success stories.

Founders · 2

Eric FutoranFounder and CEO

Founder of Embrace, the only observability platform purpose-built for web and mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data Science. Previously founder of Scopely, the #1 mobile games publisher with Yahtzee, Walking Dead, and Star Trek. Built the first DMP at Aggregate Knowledge. First job was at Trilogy.

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