Reflect

Acquired

No-code test automation for web apps

Summer 2020Founded 20196 peopleVillanova, PA, USA

reflect.run ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

About

Reflect is a no-code tool for automated website testing. Instead of building and maintaining complex Selenium tests, companies use Reflect to run automated end-to-end tests without writing code.

From their website

as of Jun 7, 2026reflect.run ↗

SaaSSubscription

Reflect is a no-code AI-powered UI testing platform that enables teams to create and run automated web and mobile tests without code, maintaining application integrity across releases. It emphasizes AI-generated actions from plain-English prompts and integration with existing workflows.

Reflect converts plain-English test steps into automated actions using AI, allowing users to build end-to-end tests without coding. Tests can be created from AI coding environments, defined via prompts, and played back in a next-generation test cloud. It supports web, mobile, visual, API, and cross-browser testing, with integrations to CI/CD, issue tracking, and test case management. The platform provides built-in video playback, logs, and repro steps, and aims to maintain stability by adapting to UI changes automatically and reducing maintenance overhead.

Who it’s for: Software development and QA teams needing codeless, AI-assisted test automation for web and mobile applications; teams prioritizing rapid test creation and maintenance-free test suites.

Features

AI-powered, codeless test creation
Plain-English test steps to automated actions
Web, mobile, visual, and API testing support
Cross-browser testing
CI/CD and issue-tracking integrations
Video playback and logs for failures
Test management tool integration and maintenance automation

Pricing page indicates multiple paid plans and a 14-day free trial, suggesting commercial traction and ongoing product expansion.

Founders · 2

Fitz NowlanFounder

Software engineer and founder.

LinkedIn ↗

Todd McNealFounder

Prior to Reflect, Todd was first engineer and later Director of Engineering at Curalate. Curalate went on to raise a Series C and was recently acquired by Bazaarvoice.

LinkedIn ↗

Launch

Launched on Y Combinator · Nov 2023

View launch post ↗

ZeroStep's ai() function unlocks the power of GPT3.5 and GPT4 to make Playwright tests simpler and more resilient to change.

ZeroStep adds an ai() function to Playwright tests, allowing developers to drive tests with plain-text prompts to perform actions, assertions, or extractions. It claims easier test authoring and reduced maintenance by avoiding selectors, with a generous free tier and a demonstration in a Calendly workflow.

From the original launch (Nov 2023) — may be outdated.