Embeddables

Active

The funnel builder built for health & wellness brands.

Summer 2018Founded 202423 peopleSan Francisco, CA, USA; Remote

embeddables.com ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

About

We replace form builders like Typeform and custom code as the way you collect information from users using low code tools. For example you’re a health tech startup and want an onboarding flow but don’t want to use Typeform and don’t have engineering bandwidth. You can use Embeddables to build a totally custom concierge flow and embed it in your app. Then make edits and view analytics, without writing code.

From their website

as of Jun 7, 2026embeddables.com ↗

SaaSSubscription

Embeddables provides a self-improving front-end funnel platform tailored for health and wellness brands. It offers a single product to build, optimize, and deploy the entire customer journey from landing page to checkout, with HIPAA compliance and a pay-for-success pricing model.

A no-code/low-code visual builder and a developer CLI that let teams design and configure the customer journey (landing page, intake funnel, checkout, cross-sell) in one system. It outputs a production-grade embeddable experience that is HIPAA-aware and can be built with either a visual builder (no code) or a React/CSS-based CLI (for developers). The platform emphasizes continuous optimization with A/B testing and versioned deployments, and includes infrastructure for security, compliance (HIPAA, FTC), and performance (sub-second loads, uptime).

Who it’s for: Health and wellness brands, especially Direct-to-Consumer (DTC) brands and regulated healthcare products that require HIPAA-compliant intake flows and regulated-compliance features.

Features

Visual builder to drag-and-drop and configure steps
CLI for building in React and CSS
HIPAA-aware embeddable outputs
Integrated intake funnel from landing to checkout
A/B testing and optimization tooling
Versioning, staging and production environments
Security and compliance features (PHI access controls, logging, FTC compliance assistance)

Customers: Seed, BlueChew, LifeMD

Backed by Y Combinator; mentions of notable customers and a focus on reducing CAC and improving conversion imply traction and growth readiness.

Founders · 2

Matthew MorleyFounder/CEO

co-Founder and CEO of Embeddables. Talk to me about go-to-market, democracy and civic tech.

LinkedIn ↗

Jeremy EvansCo-Founder + CTO

Co-founder of Embeddables (YC S18, embeddables.com, formerly called Savvy). Embeddables is a low-code platform for building and optimizing onboarding funnels, focusing on health and wellness brands. We also have a background in building democracy tools like voter quizzes, having built tools helping millions with their vote. I started my career in journalism, teaching and politics, and am passionate about building tech for a better democracy.

LinkedIn ↗X ↗