platoseed
CRM and sales automation tools for startups and SMBs
Close is a modern CRM with built-in sales communication tools for startups and SMBs.
Close is a sales CRM that combines calling, emailing, SMS, and pipeline management with an integrated AI sales agent named Chloe to automate outreach and update the CRM in real time. It markets itself as a platform built for action, enabling end-to-end sales conversations within one system.
Close provides a single-platform CRM with built-in calling (power dialer), email, SMS, and WhatsApp communication all in one inbox. It automates workflows, lead capture via native forms, and pipeline/forecast reporting. The AI agent Chloe calls leads, qualifies prospects through conversations, books meetings, and logs transcripts, notes, and next steps directly into Close. Chloe can re-engage cold leads, generate follow-ups, and preps notes before calls, updating the CRM automatically. The platform supports integrations and a REST API/webhooks for customization, plus an ecosystem of templates, playbooks, and AI deep-dives.
Who it’s for: Teams and organizations that build or sell to startups and SMBs, including founders, sales leaders, and sales reps in B2B SaaS, financial services, insurance, and coaching sectors.
mentions of live customers (11,500+ sales teams), user testimonials, pricing pages, and a developer platform indicating market traction and ongoing product development
Formerly “Elastic Sales”, “Swipegood” · why startups rename →

Close deals faster. Digitally.
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