platoseed
Customer loyalty and payments platform for small businesses.
Fivestars is a leading payment and customer loyalty platform for small local businesses. Our mission is to help businesses and communities thrive by turning every transaction into a relationship. Since launching in 2011, Fivestars has become a rewarding platform with 60 million users discovering and driving sales to 14,000+ small businesses. We help drive over $3 billion in local sales per year. More than 1 million people sign up monthly to support the local businesses that make our neighborhoods great. The company is backed by Lightspeed, DCM, Menlo Ventures, HarbourVest, and others. Together, let’s #LoveLocal. Visit www.fivestars.com for more information.
SumUp Connect is an always-on marketing and customer loyalty tool integrated with SumUp POS, designed to convert one-time buyers into repeat customers through rewards, offers, automated messaging, and customer insights.
The product links purchases to a personal customer connection by providing features such as auto-pilot messaging, AI-enhanced messages, a customer database tracking activity, loyalty rewards, customer acquisition prompts, performance insights, and review prompts with rewards. It operates as part of the SumUp POS ecosystem, enabling relationship-building beyond checkout and offering tools to automate communications and reward programs tied to transactions.
Who it’s for: Small to mid-sized brick-and-mortar merchants using SumUp POS or considering a loyalty and marketing automation integration to boost repeat business.
Hiring/traction mentions implied by product features and customer success content, but no explicit funding/hiring figures provided.
Victor co-founded Fivestars following his work at McKinsey & Company, where he helped build out loyalty and customer engagement strategies for premiere Fortune 50 brands. He started his career as an investment banker at Goldman Sachs, and holds three degrees from the University of California, Berkeley, where he triple majored in Industrial Engineering, Rhetoric, and Business Administration. Victor has an insatiable love for sour candy, and can’t resist those tasty green apple things.
How Fivestars’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.

We’re building the world’s bank payment network.
the best loyalty and retention marketing partner for CMOs.