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the best loyalty and retention marketing partner for CMOs.
Merkle Loyalty Solutions, formerly 500friends, is a leader in customer loyalty marketing solutions. Clients depend on us to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. Merkle Loyalty Solutions is recognized by Forrester Research as a Strong Performer in The Forrester Wave™: Customer Loyalty Solutions, Q3 2017, and as a Leader and received the highest overall score in The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016. The end-to-end loyalty services Merkle Loyalty Solutions offer include: - Strategic consulting - SaaS loyalty platform named LoyaltyPlus™ - Platform integration - Program management and support - Advanced analytics Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. With more than 4,100 employees, the Merkle team is based in Columbia, MD, with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. Learn more about Merkle Loyalty Solutions at www.500friends.com. --- We're hiring! Please check out our openings at: www.500friends.com/who-we-are/careers
500Friends is presented as a loyalty and retention marketing partner for CMOs. The surrounding site text situates the brand within Merkle, a player focused on customer experience and loyalty, offering capabilities around loyalty platforms and engagement.
The product appears to center on loyalty and engagement platforms, including a named offering Merkury LoyaltyPlus. It emphasizes delivering customer-first experiences and managing loyalty and engagement across touchpoints to drive lasting relationships and growth. The site highlights capabilities such as loyalty platforms, engagement, and data-driven personalization within a broader customer experience framework.
Who it’s for: CMOs and brands seeking loyalty, engagement, and customer experience optimization within marketing operations.
Tinkering and building. Previously: director of engineering and China site lead at Flexport, founder of 500Friends(YC10) acquired by Merkle.
How 500Friends’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.
The first all-in-one operating system for marketing
Customer loyalty and payments platform for small businesses.
