platoseed
No-code scoring engine identifying your most engaged upsell opps
Breadcrumbs analyzes customer and prospect data to identify hidden revenue opportunities. It does this through a no-code scoring engine that can be set up in minutes rather than months. Because of Breadcrumbs sales teams can now focus on the right opportunity at the right time.
Breadcrumbs.io is a revenue acceleration platform offering no-code, enterprise-grade lead scoring designed to optimize the entire funnel across sales-assisted, PLG, and hybrid GTM motions. It enables users to build and iterate multiple predictive scoring models with a no-code workflow and data integration from existing tech stacks.
Users start with Copilot to generate a suggested lead-scoring model from their data in seconds, then customize and validate models with a 3-click scoring model creation, multivariate testing, and full access to Breadcrumbs' scoring engine. The platform connects to existing data sources through native OAuth integrations, a powerful API, and no-code connectors, visualizes data across connected platforms, and provides insights on attributes used to generate scores, all while supporting multiple models and workspaces for different GTM strategies.
Who it’s for: Sales and marketing teams in enterprises pursuing any GTM strategy (sales-led, product-led, sales-assisted, or hybrid) that want no-code lead scoring and data-driven revenue optimization.
Marketing site highlights case studies, demos, and a publicly stated focus on enterprise-grade lead scoring and revenue optimization; mentions of Copilot and no-code integrations imply product traction and ongoing development.
Co-founder & CEO @BreadcrumbsIO (previously Co-founder & COO @AdEspresso, sold to @Hootsuite). Investor in 150+ startups. Board Member @MailUpGroup and former Radio Host.
Co-Founder & CPO at BreadcrumbsIO bringing years of experience in Demand Marketing from Blackberry, Canadian Tire, Hootsuite and Chargify.
I sit between Marketing and Product. Passionate about SEO & Inbound marketing. Spaghetti coder. CMO and CoFounder of Breadcrumbs Prev. CEO & Cofounder of AdEspresso, sold to Hootsuite in 2016.
How Breadcrumbs.io’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.

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