platoseed
Operating system for restaurants, focusing on Southeast Asia
Atlas is building the operating system for restaurants. Atlas is the easiest way to start, run and grow any restaurant online and offline. We are the team that previously built Grain, a venture-backed online restaurant, to millions in revenue. Team and investors are from Grain, Accenture, Microsoft, Udacity, McKinsey, Salesforce, Y Combinator and others. https://atlas.kitchen
Atlas is an all-in-one restaurant software platform based in Singapore, designed to power online storefronts, POS, logistics, menu syncing, loyalty, and integration with other tools for Southeast Asian restaurants. It emphasizes ease of onboarding, data transfer, and support, with AI capabilities and multi-location management.
Atlas provides front-of-house and back-of-house modules including: online storefronts and delivery, QR/table ordering, self-service kiosks, POS with multi-payment support, kitchen display system, dispatch and logistics, aggregator to sync with 3rd-party platforms (Grab, Deliveroo, Foodpanda, etc.), inventory control, multi-location outlet management, customer insights, and marketing tools. It offers real-time data transfer, a merchant portal accessible anywhere, and integrations to connect existing software back into Atlas, plus AI-enabled features and Atlas Connect to unify apps.
Who it’s for: Restaurants of varying types in Southeast Asia, including single-outlet and multi-location operations, especially those seeking online ordering, multi-channel distribution, and integrated back-of-house/FOH workflows.
Customers: PPP Coffee, Foodsta Kitchens
Active customer deployments, multiple pricing tiers, testimonials, and ongoing marketing content indicating traction and growth in the Singapore region.
Co-creator of Grain and Atlas. When I was young, my aspiration was to be a clown with a medical degree. Currently distracted by my obsession to build great products that can change people’s lives for the better.
Co-founder of Atlas. Lives and breathes in the intersection of tech and design. Oversees the product strategy and direction at Atlas. In a previous life led UX and Design at Malaysian satellite TV and content conglomerate Astro. Mexican cuisine lover, beer nerd, loves adventure, rock climbing and the outdoors.
Co-founder of Atlas. Also the co-founder of Grain, a venture-backed (Series B) online restaurant in Singapore. I'm passionate about F&B tech and believe that the future of food is inevitable, and it will come whether we like it or not. The real question is, will we watch it happen? Or make it happen? In my free time, I love to sing and play music. I am creative by heart, and I have a knack for figuring computers out. I enjoy brainstorming and ideation.

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