Vereda
The AI procurement agent for agriculture. 800k acres, representing $8M in potential revenue, in 45 days.
About
45 days to +800k acres, representing +$155m in GMV and $8m in potential revenue Vereda addresses one of the largest structural inefficiencies in Brazilian agriculture (US$700b Market): distribution. It is building the most efficient way for suppliers to access fragmented farm demand in Brazil. Through a WhatsApp native procurement agent, Vereda captures and structures farmers’ purchasing intent, enabling direct distribution from manufacturers with structurally lower cost to serve for suppliers and improved pricing for farmers by eliminating inefficiencies in the distribution layer. By owning the producer interaction layer, Vereda generates proprietary datasets on demand, behavior, and credit, enabling dynamic offer optimization, embedded financial services, and expansion across all categories of farm spend over time.
From their website
vereda.ia.br ↗Vereda is a platform that facilitates purchasing agricultural inputs directly from industries via WhatsApp, aiming to simplify and speed up the procurement process for producers. It combines AI-assisted shopping with human support to secure best prices and faster checkout.
The product operates as a WhatsApp-based procurement assistant. Producers preregister via WhatsApp by sharing CPF, after which Vereda automatically identifies farm details and guides the user through selecting inputs, comparing prices, and completing purchases with options for cash or credit terms. It consolidates multiple inputs from different suppliers into a single purchase, coordinates commercial and operational steps via WhatsApp, and uses AI plus human support to ensure smooth execution without requiring paperwork or fees from the producer.
Who it’s for: Agricultural producers and farmers (production operations seeking direct purchase of inputs from industries) who want a paperless, fast, and price-competitive purchasing experience via WhatsApp.
- WhatsApp-based purchasing assistant
- Cotação gratuita e ilimitada
- Negociação automática pela Vereda
- Acesso direto às indústrias
- Análise de mercado incluída
- Compra 100% digital
- Sem contrato de fidelidade
The site references widespread deployment metrics (hectares served, cities, products) and mentions AI plus human support, indicating traction and growing user base.
Founders · 2
Raised in a farming family in Brazil; B.S. in Business Administration from the University of Southern California; lived and worked across three continents. Led over $1B in agribusiness transactions at BTG Pactual (BPAC11) and was part of the founding team of a Series B B2B marketplace in Brazil.
Roots in Brazil’s largest agricultural hub; B.S. in Business Administration and Artificial Intelligence Applications from the University of Southern California. Previously worked in tech investing at Patria Investments (NASDAQ:PAX), the most active private equity investor in agriculture in LatAm, and helped launch the fintech arm of one of the region’s largest educational marketplaces.
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