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Modern ecommerce for petite women
Short Story is a style discovery platform to help petite women find clothes that fit. The average American woman is 5'4" and petite, yet this remains an enormously underserved segment. We’re a team of curators passionate about finding style, quality, and fit for petite women. Our mission is to remove the “ugh” from the shopping equation and support petite women in telling their stories, stylishly and confidently.
Short Story is a personal styling service focused on women 5'4" and under, delivering curated clothing items tailored to petite proportions. It emphasizes at-home try-ons with free shipping and returns to find well-fitting, on-trend pieces.
Users take a style quiz to share their sizes, style preferences, and budget. Short Story then provides a personalized curation of 5 handpicked pieces styled for the user, delivered to their door with free shipping. Customers try on at home and pay only for the pieces they keep, with free and easy returns or exchanges.
Who it’s for: Women 5'4" and under seeking well-fitting, curated petite fashion and a personalized styling experience
marketing-focused with style quizzes and community testimonials; appears to be actively acquiring customers and offering referrals
I'm the cofounder and CTO of Short Story. I also invest in YC companies and try to be as supportive as I can. In college, I co-founded a startup that sold textbooks to students across 117 campuses. Before Short Story, I worked at Tower Research and Waymo.
I'm the cofounder of Short Story. I also invest in YC companies through Pioneer Fund.
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