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A zero inventory, zero returns factory-to-consumer apparel company
Getting clothes tailor-made is very common in India, especially for women. Saree blouses have to be tailor-made always due to their fitted nature & the non-stretchiness of typical Indian fabrics. The tailoring market however, hasn't evolved at all. It is highly fragmented with a low NPS. The end user experience demands a significant amount of the customer's time, involving visits to a physical shop & avoidable back & forth. This is increasingly unviable for busy urban Indian women. We make it super easy by letting women place an order online, get fitted at the comfort of their homes, help them with styling their fabric & deliver the made-to-measure clothes directly to their doorstep.
Binks is a factory-to-consumer apparel brand offering a zero inventory, zero returns model. The site showcases a wide range of ready-to-wear women's Indian apparel including sarees, blouses, lehengas, kurtas, and related accessories with a focus on online shopping and free shipping.
The product is presented as ready-made sarees, blouses, lehenga sets and other women’s apparel. The site emphasizes FlexiFit™ Blouses and a large catalog with various styles (neck designs, sleeves, fabrics, colors, and occasions) and categorizes products by type, occasion, color, fabric, and fit. Customers browse and select items online, with free shipping offered at purchase.
Who it’s for: Women shoppers in search of ready-to-wear Indian ethnic apparel, specifically Sarees, Blouses, and Lehenga sets, who prefer online ordering and free shipping.
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