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Building world's largest men fashion brand powered by technology
SockSoho is India's largest DTC sock brand. We are on a mission to build the next Uniqlo and socks is just our starting point.
SockSoho offers premium designer socks for men (and women) made with cotton materials, marketed as comfortable, long-lasting, and available in gift boxes. The brand emphasizes a tech-enabled approach to fashion and positions itself as a premium, gift-ready sock provider.
The product line centers on premium designer socks for men (and women) crafted from 100% cotton (Scottish Lisle Cotton) for softness and durability. Socks are offered in multiple lengths (regular, ankle, no-show, athletic, crew) and themed gift boxes. The site highlights unique technology that enhances comfort and longevity, and features a range of color patterns (solid colors, stripes, argyle). Gift boxes are marketed as ready-made gifts and include various curated collections with pricing shown in INR.
Who it’s for: Men (and women) seeking premium, designer socks and gift-ready boxes; customers looking for quality cotton socks with fashionable patterns and gift-giving options.
Pritika is a Data Scientist turned Entrepreneur. She graduated with M.S. in Artificial Intelligence from the State University of New York. She was also chosen as the Ambassador for TED talks and a Global Shaper by World Economic Forum. Pritika has worked with Bank of America and TripAdvisor in the US and multiple startups before venturing into startups.
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