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Saudara AI

Active

AI Native Sourcing Broker

Spring 2026Founded 20252 peopleSan Francisco, CA, USA
AI insightcan contain mistakes
Supply Chain Sourcing BrokerTransactionalUS brands, e-commerce, manufacturers importing goodsHigh competition
Moat
Factory relationships from team background; AI-driven sourcing and logistics optimization; switching costs via broker relationships.
Key risk
Incumbent sourcing platforms (Global Sources, Alibaba); factory quality and reliability; margin compression from competition.
Why now
US brands onshoring/nearshoring; desire to diversify supply chains away from China; AI-driven transparency in sourcing.
Competitors
Alibaba, Global Sources, traditional sourcing firms

About

Saudara AI is an AI broker connecting American brands with vetted overseas factories. US brands import $3T in goods a year and lose billions to ghost suppliers, hidden fees, and blown deadlines. The factories that actually deliver sit behind decades-old relationships outsiders can't break into. We were born into them. Every deal runs through a real human broker, supercharged by AI that handles sourcing, quoting, QC, and logistics. 10x faster, at a fraction of the cost. Sourcing is the largest broken market in global trade. We're the on-ramp.

Founders ยท 2

Edward Haryono
Edward HaryonoFounder/CEO
Amazon๐ŸŽ“ Duke

I'm CEO of Saudara AI, an AI-native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ for 40+ brands. Sourcing is won by whoever has trust on both sides of the trade lane, and almost nobody does. I grew up in Indonesia in a family with 50 years in retail and logistics, giving Saudara supplier access competitors can't replicate. I spent 5 years at Amazon in procurement, working with buyers who are Saudara's customers today. Master's from Duke.

Jennifer Prasetyo
Jennifer PrasetyoCo-Founder and CTO
MetaMicrosoft

I'm CTO of Saudara AI, an AI Native broker connecting US brands with international manufacturers. In 5 months, we've sourced $900K+ products for 40+ brands. A former engineer at Microsoft Quantum and Meta Reality Labs, I'm the rare technical founder born into the problem. My family has 50+ years in Indonesian textile manufacturing, giving Saudara supplier access competitors cannot replicate, and my channel @jenandtech (100K+ followers) drives compounding inbound.

Launch

Launched on Y Combinator ยท Apr 2026
View launch post โ†—

AI broker connecting American brands with the world's best factories.

Saudara AI acts as an AI-assisted broker connecting American brands with international factories, starting with Indonesia. It handles vetting, benchmarking, negotiation support, QC tracking, and logistics to provide faster, more cost-effective end-to-end sourcing while offering improved trust and flexible payment terms.

Formerly โ€œSaudara AI Inc.โ€

B2BArtificial IntelligenceB2BLogisticsManufacturingProcurement

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