rift
ActiveB2B lead routing made simple
About
rift is B2B lead routing made simple. Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies. rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged. rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks. rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more. Backed by Y Combinator (W23) and Sequoia Capital. never lose an inbound lead → rift.com
Founders · 2
CEO @ rift (W23) || first biz hire @ Pulley (W20) || CEO @ Point API (W18) | MIT '17
Launch
Send more cold emails that actually get replies. rift combines email automation and deliverability in a single product.
rift offers a single platform that handles cold email infrastructure and deliverability while helping B2B teams write emails positioned to get replies. The launch describes addressing historically low open and reply rates, high bounce rates, and domain reputation risks by automating infrastructure and providing 1:1 personalized email guidance.
From the original launch (Feb 2023) — may be outdated.
Formerly “Archipelago”, “Rift”
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