rift

Active

B2B lead routing made simple

Winter 2023Founded 20222 peopleSan Francisco, CA, USA

rift.com ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

About

rift is B2B lead routing made simple. Inbound workflows leak revenue at every step. Routing is manual. Calendar links are generic. No-shows go unrecovered. The handoff between form fill and booked meeting is where pipeline quietly dies. rift fixes that. One system for the full inbound lifecycle: > Capture. Custom web forms that collect and qualify leads in real time. > Route. Instant validation, enrichment, and assignment to the right rep. > Schedule. Top prospects get the best calendar slots, matched to real availability. > Recover. No-shows and ghosted leads are automatically re-engaged. rift is built by growth engineers who ran inbound at high-velocity B2B companies and got tired of watching pipeline fall through the cracks. rift is the system we wished existed — opinionated, fast, and wired into the tools sales teams already use: HubSpot, Apollo, Google Calendar, Gmail, Slack, Zoom, Stripe, and more. Backed by Y Combinator (W23) and Sequoia Capital. never lose an inbound lead → rift.com

From their website

as of Jun 7, 2026rift.com ↗

SaaS

Rift positions itself as a B2B lead routing solution. The provided text is minimal, with a focus on its name and domain ownership context rather than a detailed product description.

The text does not describe how the product works or any concrete features. No implementation details are available beyond the brand and a general B2B lead routing focus implied by the one-liner.

Who it’s for: B2B businesses seeking lead routing solutions

Features

lead routing
B2B focus
simple routing approach

Founders · 2

Fil TwarowskiFounder

MIT

CEO @ rift (W23) || first biz hire @ Pulley (W20) || CEO @ Point API (W18) | MIT '17

LinkedIn ↗X ↗

Edvard ErikssonFounder

Product and Growth at Rift. Formerly Growth at Samsara and Pulley.

LinkedIn ↗

Launch

Launched on Y Combinator · Feb 2023

View launch post ↗

Send more cold emails that actually get replies. rift combines email automation and deliverability in a single product.

rift offers a single platform that handles cold email infrastructure and deliverability while helping B2B teams write emails positioned to get replies. The launch describes addressing historically low open and reply rates, high bounce rates, and domain reputation risks by automating infrastructure and providing 1:1 personalized email guidance.

From the original launch (Feb 2023) — may be outdated.