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Making diverse, high-quality data easily available to anyone, anywhere
Prolific helps dedicated research teams to collect the very highest-quality human-powered data - at scale - using our simple-to-use platform to target and manage participants from our diverse, vetted participant pool. The truth matters: the best decisions, and biggest discoveries, are built on the highest-quality data. And with the increasing proliferation of AI, access to reliable, diverse data to develop and train AI models has never been more important. Created by researchers for researchers, Prolific was founded to provide a better way for researchers and organisations to get high-quality human data and feedback at scale for important research. Now, more than 30,000 researchers across academia and industry use Prolific to gather definitive human data and feedback from reliable, engaged and fairly-treated participants – with a new study launched every 3 minutes.
Prolific enables AI developers, researchers, and organizations to collect high-quality human data from real participants quickly and at scale. It offers paid participant recruitment, flexible data-collection options, and specialized services for managed data collection and expert-led research.
The platform provides access to real participants for data collection and evaluation, with features including a wide pool of verified participants, audience filters, API and no-code integrations, and managed services. It supports instant access pay-as-you-go pricing or expert-led, custom data collection campaigns, including multi-stage quality assurance, participant training, and dedicated project teams. Solutions span AI evaluation, training data, and research services, with options for domain experts and specialized participant recruitment.
Who it’s for: AI/ML developers, academic researchers, and organizations across industry and academia seeking high-quality human data for model evaluation, alignment, safety, benchmarks, and behavioral insights.
Pricing page indicates pricing options and custom quotes; multiple mentions of managed services and expert-led solutions imply traction with enterprises and academic institutions.
Co-Founder and CEO of prolific.co.Prolific is a platform that makes it easy to run high quality online research. We manage a diverse pool of 100,000+ verified participants and provide access to an ecosystem of tools to run research on them. Previously, I did a PhD in Bioinformatics, where I wrote software to analyze and search bacterial data sets using graph data structures.
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