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Harnesses business activity to unlock growth.
People.ai accelerates enterprise growth through the power of AI. Founded in 2016 on the premise that AI and machine learning technologies can help automate CRM functions that humans often leave behind, it has grown into a platform that powers actionable insights across go-to-market functions. The platform has become the cornerstone of decision-making for enterprises such as Zoom, PTC, and Hexagon PPM, eliminating guesswork to create an unprecedented level of intelligence for those and other businesses looking to grow and thrive in a competitive digital landscape. People.ai does this by automating the ingestion of GTM data from primary sources like email systems. We then translate this information into actionable insights that help sellers, marketers, and operations leaders deliver more pipeline growth that leads directly into revenue and margin growth. We call it our next-generation revenue engine, which helps companies accelerate opportunities and close deals faster.
Backstory is an AI revenue platform focused on sales teams, providing end-to-end revenue intelligence to help leaders identify risks, opportunities, and next steps. It emphasizes real-time, battle-tested deal context and actionable guidance to improve revenue outcomes.
Backstory collects and analyzes deal data to answer revenue questions and guide actions. It offers role-based views (Sales Leader, Executives, Revenue Operations, IT, Marketing) and solution areas (Pipeline Health, Deal Risk, Account Strategy Execution, Opportunity Qualification, Stakeholder Coverage). The platform provides complete deal context, integration with partners, and security/compliance assurances, delivering insights that translate into concrete next steps and recommended actions across the revenue lifecycle.
Who it’s for: Sales teams and revenue leaders across large organizations who need holistic insight into deals, pipeline health, and account strategy to drive growth.
Customers: NVIDIA, OpenAI, Red Hat, HPE, Zscaler, Rubrik
Recognized in the 2025 Gartner Magic Quadrant for Revenue Action; multiple large customers and a stated adoption by 100,000+ sellers daily; ongoing emphasis on partnerships, integrations, and demo/book-a-demo CTAs
Oleg is the CEO and founder of People.ai, an AI platform that drives intelligence and optimization for go-to-market teams. He is a native of Ukraine and moved to the US in the early 2000s, where he got his degree from Boston University. In early 2016 Oleg founded People.ai. Within 30 days of launching the company, they were accepted to Y Combinator, and have raised over $100 million, with rounds led by Lightspeed Venture Partners, Andreessen Horowitz and ICONIQ Capital.
Apollo is the foundation of your entire go-to-market strategy.
Sales Agents with 100+ data sources to close more deals
