Positional

Acquired

A modern platform for content marketing & SEO.

Summer 2021Founded 20205 peopleCharleston, SC, USA; Hoboken, NJ, USA

www.positional.com ↗LinkedIn ↗See on the Idea Map B2B momentum

About

Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Our goal is to connect the workflow from end to end, from keyword research to analytics, and the actions that users take that ultimately drive revenue for a business.

From their website

as of Jun 7, 2026www.positional.com ↗

SaaSSubscription

Positional is a modern toolset for content and SEO teams that offers analytics, keyword research, content optimization, internal linking, and editorial workflow features. It markets itself as a comprehensive platform to optimize inbound marketing and SEO strategy rather than vanity metrics.

Positional provides a suite of modules including Content Analytics (page-level UX, heatmaps, and scoring), Buyer Journeys (analyzing user flows from entry to conversion), Internals (internal linking suggestions with CSV export), Keyword Research (volume, difficulty, trends, clustering), Keyword Tracking (domain-level performance with competitor insights), Keyword Clustering (SERP-based grouping), Competitor Research (spot keyword gaps against up to three competitors), Social Listening (brand and topic monitoring with alerts), AutoDetect (AI content validation and plagiarism checks with guidance to improve originality), Editorial Calendar (multi-calendar planning and collaboration), and Site Audit (site health scoring and recurring audits). The platform emphasizes actionable recommendations and integration into existing workflows via simple script install and alerts routing to Slack or email.

Features

Content analytics with heatmaps and paragraph scoring
Buyer journey analysis from entry to conversion
Internal linking suggestions with CSV export
Keyword research with volume, difficulty, and trends
Keyword tracking with domain-level performance insights
Keyword clustering from SERP data
Site audits with a configurable site score

Founders · 1

Matthew LenhardFounder

Co-Founder / CTO ContainIQ

LinkedIn ↗

Launch

Launched on Y Combinator · Mar 2024

View launch post ↗

Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics.

Positional launches a single platform for inbound marketing and SEO, connecting keyword research, optimization, analytics, and buyer-journey insights to support content strategy and revenue-driven actions for marketers. It offers 11 features including keyword research, optimization, content analytics, internal linking, and social listening, with public trial access and demos.

From the original launch (Mar 2024) — may be outdated.