Rethoric

Rethoric is a LinkedIn content consultancy and scheduling platform that operates as both a done-for-you agency and a DIY platform, targeting founder-led and Series A+ teams. It combines ghostwritten content, strategy, and distribution with an in-house-like platform to manage and automate posts, engagement, and approvals. The service is backed by notable investors and emphasizes founder voice, pipeline generation, and scalable LinkedIn growth.

The product consists of two main offerings: (1) The Agency (done-for-you): a full content motion service including content interviews, batch writing by human ghostwriters, Slack collaboration, approvals, and a pipeline-building process with engagement. It builds in founder voice, provides unlimited revisions, and includes distribution and outreach to generate inquiries. (2) The Platform (DIY, invite-only/free for Series A+ founders): a scheduling and content-management platform with features like content calendar, multi-stage approvals, auto-scheduling rules, auto comments/likes, Slack/email alerts, tagging, mobile review, built-in collaboration, and soon analytics. It enables founders to organize content, schedule, approve, auto-engage, and track posting analytics and growth.

Who it’s for: Founders and executive teams of B2B startups, specifically Series A+ founders and enterprise executives seeking founder-led LinkedIn growth and content-driven inbound pipeline.

Customers: Series A+ founders, enterprise companies, 100+ B2B startups and enterprises

Backed by Y Combinator and other notable investors; references to Series A+ clients, enterprise usage, and ongoing product development indicate traction and growth activity.