Permutive

Permutive offers a privacy-first data collaboration platform that unifies data management, data clean rooms, and curated audiences to enable advertisers and publishers to collaborate without sharing PII. The platform emphasizes AI-driven insights, 100% addressability, and zero data movement within a secure environment to drive incremental campaign outcomes.

Permutive provides a unified platform consisting of a Data Management Platform (DMP), a Data Clean Room, and Curated Audiences. It enables collaboration between advertisers and publishers without transferring data or exposing PII, within a single privacy-first environment. Features include AI-driven modeling and taxonomy for curated packages, real-time publisher insights, unified audience targeting (combining cohort, identity, and contextual signals), and seamless activation across 150+ premium publishers via a single workflow that requires no engineering resources. The product emphasizes 100% addressability, no data transfers, and secure collaboration inside the user’s own cloud environment.

Who it’s for: Publishers, media companies, brands/advertisers, agencies, and retail media networks (including in-house media teams and vertical specialists).

Visible traction through multi-entity platform integrations (DMP, Data Clean Room, Curated Audiences), references to 150+ publisher partners and multiple success stories/testimonials; ongoing demand signals via request-a-demo and partnerships.