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Universal API for HR & Payroll
NewCraft makes it easy for developers to connect to employee platforms like Workday, ADP, and Paylocity with a single API. To get access to these systems, some companies have spent over $10M in development costs alongside years of business development efforts. We believe innovators can build the future of employment faster with simplified access. On top of standardizing data across employee systems into a universal API, we offer a modern developer experience with test environments, documentation, and security.
NewCraft provides an API-driven data warehouse for employee data, connecting to multiple HR and payroll systems to expose standardized employee data via a simple API. It positions itself as a developer-focused alternative to systems like Segment, tuned for HR/HR tech use cases.
NewCraft connects to dozens of data sources (e.g., Rippling, Greenhouse, Lattice, WorkDay, ADP) and ingests employee data into a centralized warehouse. It standardizes the data format and offers an API (NewCraft.js) that can be dropped into apps with a single script. The platform enables use cases such as benefits administration, personalized learning, onboarding, financial services, and streamlined recruiting, with pricing based on API usage ($0.10+ per API call) and a demo/try-a-demo flow available.
Who it’s for: HR teams, HR technology innovators, developers building HR/Payroll integrations, and organizations needing centralized access to employee data across systems.
mentions of pricing with a free demo, open source SDK, Discord/community support, and documented API; active emphasis on developers and integration use cases
Formerly “TrapFi” · why startups rename →
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