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The mid-market agent platform
Lua is the mid-market agent platform. We deliver enterprise reliability with the speed, flexibility, and economics that mid-market companies demand - helping them deploy AI agents that drive sales, support, and operations across everyday channels and tools. We scale through developer agencies and channel partners, enabling rapid distribution without a large enterprise sales motion or scaled forward deployed teams. We think of Lua as an agentOS that abstracts all of the complexity required to launch enterprise grade agents and combine it with the tools needed for these agents to succeed in the real world. Lua was founded by Lorcan O Cathain (CEO) and Stefan Kruger (CTO)- experienced founders who have spent 15 - 20 years each scaling technology companies across emerging markets. We sell to mid-market enterprises and developer agencies in the US and internationally. Developers are increasingly our primary ICP but we run SMB & enterprise sales motions to accelerate our learnings and further develop our product: - SMB ($25- 1k per month): fully automated self-serve agents that handle sales and support for eCommerce companies, hotels, restaurants and general service businesses. If you’ve been on our website you’ve likely seen this. - Enterprise: We directly sell to mid-market (~ $50M- $1BN) businesses across the US and internationally to eat our own dog food and strengthen our platform.
Lua AI is an Agent OS that lets teams build, deploy, and scale enterprise-grade AI agents without touching infrastructure. It emphasizes real TypeScript code, multi-channel deployment, and hosted infrastructure with SOC 2/GDPR readiness to solve business problems quickly.
Lua provides an agent builder that writes actual TypeScript code (not YAML) with Zod validation, tested workflows, and a modern dev process. It offers multi-channel deployment (mobile, web, Slack, social channels), zero infrastructure management (hosting, auto-scaling, load balancing, CDN, uptime monitoring), and event-driven automation (HTTP endpoints for Stripe, Shopify, GitHub events) with scheduled cron tasks. It ships pre-built templates and integrates with leading AI providers, delivering production-ready agents that can handle workflows such as customer support, lead qualification, scheduling, data analysis, and e-commerce interactions.
Who it’s for: Mid-market and enterprise teams seeking AI-assisted automation for support, sales, HR, research, and e-commerce operations.
Marketing and partnerships ecosystem (global implementation network with multiple exclusive territories and regional partners); mentions of customers and templates; free trial and starter templates indicate early to growth-stage traction.
Co-Founder & CEO of Lua AI- we enable builders to launch enterprise grade AI agents quickly, reliably and at scale. Before co-founding Lua I spent 15 years building and investing in technology companies across emerging markets.
Stefan Kruger is the co founder and CTO of heylua.ai, a chat-first AI platform helping businesses become AI native in a couple of clicks. Before starting Lua, he was VP of Engineering at Paystack (acquired by Stripe), where he spent nearly a decade scaling fintech infrastructure across the continent. A builder at heart, Stefan has deep experience in resilient systems, orchestration, and developer tooling, and is passionate about making AI accessible in the everyday platform
We make it easy for enterprises to build, deploy, and scale AI agents across their entire business.
Lua provides a platform to build, deploy, and manage enterprise-grade intelligent agents across a business, enabling teams to create custom skills and integrations without large consulting engagements. The launch highlights real-world use cases, a focus on distribution via partners, and an emphasis on giving enterprises control and measurable outcomes through an abstraction layer.
Payment infrastructure for AI agents
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