Laudable

Acquired

App for B2B companies to find customer stories and advocates

Summer 20215 peopleSan Francisco, CA, USA; United States; Remote

www.laudable.com ↗LinkedIn ↗See on the Idea Map B2B momentum

About

Laudable finds happy customers and their success stories hiding in your existing data - like call recordings, NPS, salesforce logs - and auto-generates case study content.

From their website

as of Jun 7, 2026www.laudable.com ↗

SaaSSubscription · Pricing tiers include AutoStories starting at $12,995 per year (billed annually), Customer Proof Finder starting at $12,995 per year (billed annually), and Essentials at $22,500 per year (billed annually). Pricing is based on call volume and team size; implementation is quick with integration via OA

Laudable is a platform that helps B2B companies extract and generate customer stories, testimonials, advocates, and case studies from call recordings using AI. It integrates with call recording tools and delivers ready-to-use social proof and videos to support sales and marketing efforts.

Laudable connects to Gong, Chorus, or other call recording tools to uncover customer stories and advocates from existing data. It can generate testimonials, case studies, social proof (including G2-style reviews), and branded videos, and deliver the right proof data for deals via Slack. It offers Auto Stories software to unlock hundreds of stories from recordings and provides video editing services to produce branded, professional testimonials. The pricing page describes modules such as AutoStories for quotes and stories, a Customer Proof Slackbot for on-demand case studies, and Essentials for foundations of social proof and video strategy, with implementation that involves OAuth/API key connections to the call recorder and a first batch of customer proof within 1-2 days.

Who it’s for: B2B sales and marketing teams in mid-market to enterprise companies seeking scalable customer proof and advocacy content

Features