Idilio
The future of serialized storytelling. $0->$32K/mo since Jan with ~1 day ROAS breakeven
About
Idilio is building the AI Powered Micodrama platform for the 1B Spanish and Portuguese speakers. Micro-dramas are a 14B and emerging global category, but no one owns the Latam market yet – a culturally rich audience raised on telenovelas and now consuming content on mobile. Idilio creates short-form, serialized stories designed for how people watch today: fast, immersive, and built for bingeing. But we’re not just a content platform. We’re building the infrastructure behind the next generation of storytelling – combining proprietary data, AI-driven production tools, and a growing content ecosystem to understand what people want to watch and deliver it at scale. Our goal is to become the platform where serialized stories are created, distributed, and monetized globally.
From their website
idilio.tv/en ↗Idilio is a mobile-first microdrama platform focused on original vertical series for Latin American audiences, offering free access with optional paid upgrades. It positions itself as a premium, tech-enabled creator ecosystem for serialized storytelling with global distribution in 50+ countries. The product emphasizes short, 1–3 minute episodes designed for on-the-go viewing and monetization through ads and subscriptions.
Users download the app for free on iOS and Android and browse dozens of original vertical microdramas. The platform uses an algorithm to recommend shows, and episodes are 1–3 minutes long in vertical format. Viewers can watch free episodes, earn coins by completing ads, daily missions, or inviting friends to unlock more episodes, and choose to buy coin packs or a monthly subscription to unlock the entire catalog without ads. The platform supports creator development, premium originals, real-time data insights, and distribution to 50+ countries. It emphasizes vertical, mobile-native storytelling, adaptive streaming, and data-driven decisions to match audience preferences.
Who it’s for: Latino/Brazilian and broader Latin American mobile video consumers who enjoy serialized microdramas and are willing to engage with ads or subscriptions for access to premium content; content creators and producers seeking a platform for serialized storytelling in Latin America.
- Free-to-download mobile app on iOS and Android
- Personalized recommendations via algorithm
- 1–3 minute vertical episodes
- Ad-supported microtransactions (coins) to unlock episodes
- Monthly subscription to unlock all content and remove ads
- Creator development and support for serialized concepts
- Global distribution to 50+ countries
Shows and content library with 29+ original series; multiple mentions of awards and leadership team; active growth metrics (downloads, countries, views) and monetization via coins/subscription
Founders · 2
Stanford MBA, lawyer, TV Host (1.5M Followers), Caracol TV, Univision, Forbes 30U30.
Software engineer and 2x founder. I build software products end to end, from model to product. MIT-trained in CS and deep learning, MBA from Sloan. I've spent my career in early-stage startups, where I'm most at home. Outside of building companies, I make music — I write, produce, and release my own songs.
Related startups
Cohort-based online courses for professionals in Latin America
B2B-2C real-time account to account payments
