platoseed
Payments infrastructure for businesses scaling in APAC
HitPay is a full stack payments infrastructure platform designed for growing businesses in APAC. Founded in 2016 and headquartered in Singapore, HitPay unifies e-commerce, point of sale, and B2B payments into a single platform. The company is regulated in 6 APAC jurisdictions and backed by leading global investors, including Tiger Global, Y Combinator, Global Founders Capital, and HOF Capital.
HitPay provides an all-in-one payments infrastructure for growing businesses, enabling online, in-person, and cross-border payments with a focus on APAC. It positions itself as a single platform to accept multiple payment methods and manage omnichannel transactions with transparent pricing and fast payouts.
HitPay offers Online Checkout, Point of Sale card terminals, Payment Links, Invoicing, Plugin Integrations (Shopify, WooCommerce, Wix), Recurring Billing, and a Developer API. It supports cards, QR codes, and e-wallets across online, in-person, and cross-border payments. The platform unifies sales into one dashboard with daily payouts, allows currency localizations, and provides cross-border settlement with local currency acceptance and FX with no explicit FX markup for customers. Pricing emphasizes zero monthly fees and simple sign-up for free, with cross-channel integration and ready-made payment methods via a single API and integrations.
Who it’s for: Businesses of various sizes (SMBs to enterprises) across ecommerce, travel, food & beverage, beauty/health, and other sectors, primarily in Southeast Asia and expanding globally.
Mentions of growing business adoption, 20,000+ businesses, 10+ countries, and cross-border capabilities imply traction and scale; explicit funding/hiring signals are not stated in the provided text.
Aditya has a background in financial services. He has graduated from INSEAD and worked at Barclays Capital and RBS. Prior to starting HitPay, Aditya worked at mid-tier SMBs from varied industries such as web analytics consulting and commodities trading.
Nitin has a background in software engineering. He graduated from the National University of Singapore (NUS) and worked at a cybersecurity startup in Singapore before joining DBS Bank.

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