platoseed
The only HSA/FSA agent that saves you money. 2x founder ($50M ARR, $50M raised) and VP of Product @ Weight Watchers
Hammock is the only agent that actually helps people save on healthcare and the wellness products they're already buying. Our agent scans their purchases to find eligible expenses they've missed. Through our integrated doctor network, we generate Letters of Medical Necessity (“LMN”) that make wellness purchases like gym, massage, and recovery tech HSA/FSA eligible automatically. No paperwork, no guesswork, just swipe. Save money and invest in your health.
Hammock is a modern HSA that helps users maximize health spending by connecting accounts, validating eligible purchases, and providing automated tracking and investing of unspent funds. It positions itself as the only HSA that finds eligible spend, covers wellness, and exports claims, with emphasis on saving money and simplifying administration.
Hammock connects users' accounts (bank, email, and HSA) to manage health spending in one place. Users complete a wellness questionnaire to obtain a doctor's note for eligible purchases, then spend via the Hammock card or another method. The platform automatically scans expenses to identify eligible HSA/FS A items, exports claims, and provides visibility of expenses, reimbursements, and savings opportunities. It also allows investing or earning interest on unspent HSA funds. The product advertises an onboarding path through a waitlist and highlights automatic expense scanning and record keeping as core features.
Who it’s for: Individuals with HSAs or FSAs (or both) seeking to maximize eligible wellness and medical spending while simplifying tracking and reimbursement; users who want automatic expense scanning and investment of unspent HSA funds.
Testimonials and live user claims; waitlist presence; mentions of $50M ARR and $50M raised in the one-liner, suggesting traction and fundraising signals; product features imply active development and customer acquisition efforts.

Before Hammock, Jesse co-founded Berry Street, a digital health company that he grew to $50M ARR and raised through Series B in 2.5 years. Backed by over $50M from Northzone, Village Global, FJ Labs, and others. Prior to Berry Street, Jesse was a product leader at Zocdoc, Kaiyo, and The Infatuation / Zagat.

Before Hammock, Will was VP of Product at WeightWatchers (NASDAQ: WW) leading the $1B ARR consumer subscription and telehealth business. Prior to WeightWatchers, Will was a product leader at WhatsApp and HouseParty, and a 2x founder.

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