platoseedplatoseed
Eyetracking using webcams.
GazeHawk provides low-cost eye tracking technology for use in usability studies and ad evaluation. Our proprietary technology allows us to use ordinary webcams to run studies. This enables in-home eye tracking, as well as fast, affordable large-scale studies.http://www.gazehawk.com/
GazeHawk provides webcam-based eye tracking services to see where users look on webpages, aiding ad testing and conversion optimization. It emphasizes affordable, quick studies using testers with webcams and a dashboard for results.
Clients provide a URL or image to test; GazeHawk recruits testers with webcams or uses the client’s testers, runs the eye-tracking study in the tester’s environment, and delivers results through an easy-to-use dashboard. The process aims to identify where visitors look on pages, assess ad placement and branding visibility, and produce insights for landing pages, checkout flows, and other page elements within a short turnaround (as little as five days).
Who it’s for: Website owners, marketers, UX researchers, and advertisers seeking affordable, rapid eye-tracking insights to improve conversions and ad effectiveness.
funding mentions (Y Combinator, investors) and acquisition news; growing interest and product pivot/expansion as described
Easy SEM software. Acquired by Twitter in 2011.
Captures user interactions with no code to generate analytics.
