Human Behavior

Active

Understand your users beyond the numbers

Spring 2025Founded 20253 peopleSan Francisco, CA, USA

www.humanbehavior.co/ ↗See on the Idea Map B2B momentum

About

Human Behavior uses vision models to watch all user web sessions so you know exactly how users use every part of your product.

From their website

as of Jun 7, 2026www.humanbehavior.co ↗

SaaSSubscription · Starter: $0 (forever free, 5 projects). Pro: $49 per month (unlimited projects). Enterprise: Custom pricing.

Human Behavior is an AI-native product analytics platform that watches user sessions with AI to surface behavioral insights about why users leave, pay, or stay. It emphasizes autonomous agents that instrument, map, and test the product, integrating with existing data sources and offering a 14-day free trial and tiered pricing.

The product auto-instruments the entire product with no code changes, indexes every page, component, and user flow, and uses autonomous browser agents to navigate and validate user flows in the live product. It connects to databases, CRMs, error tracking, and analytics tools, pulling context from platforms like PostHog, Sentry, HubSpot, Attio, Intercom, and more. It provides session replays analyzed by AI to surface insights, heatmaps, and DOM activity, and offers plan-based analytics (Starter, Pro, Enterprise) with a 14-day free trial and a sign-up flow for execution.

Who it’s for: Product teams, growth and analytics leaders, and startups seeking AI-driven product analytics and autonomous testing to understand user behavior and improve retention, activation, and conversion.

Features

Auto instrumentation of entire product without code changes
AI-powered session replay analysis with behavioral insights
Autonomous browser agents to navigate and validate user flows
Unified data connections to PostHog, Sentry, HubSpot, Intercom, and more
Living product map that evolves with updates
Heatmaps and DOM activity visibility
Plan-based analytics with onboarding and guided actions

Funded with a $5M raise from Y Combinator, Vercel, and General Catalyst; featured in TechCrunch; active pricing pages, signup/demo CTAs, and ongoing product resources.

Founders · 1

Amogh ChaturvediFounder

Stanford

building ai to watch session replays // prev stanford cs, founders fund, ubicloud (yc w24)

LinkedIn ↗X ↗

Launch

Launched on Y Combinator · May 2025

View launch post ↗

We have an AI that watches real user sessions to give you the "why" behind analytics numbers.

Human Behavior builds an AI that watches all user session replays to extract behavior patterns and explain why analytics numbers change, aiming to help product teams at high-growth startups understand retention and revenue without manual event tracking.