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Personalized Performance Nutrition
Gainful is performance nutrition that unlocks your full potential. We provide personalized products and 1:1 Registered Dietitian support to empower active people to reach their unique goals by transforming their health. Founded in 2017, Gainful is backed by some of the world’s best venture investors (including Y Combinator, BrandProject, and Courtside VC). Our current products are Personalized Protein, Personalized Hydration, Personalized Pre-Workout, and our line of Performance Boosts (Collagen, Creatine, and Fiber).
Gainful offers personalized protein and performance nutrition with clean, customizable supplements. The brand emphasizes science-backed, goal-oriented formulations and a tasty, flexible approach to protein use.
Gainful provides protein powders and supplements that are designed to be customizable and goal-oriented. The product line includes unflavored protein options and flavor packets, enabling users to mix and match to their taste preferences. The site highlights multiple protein options (e.g., Collagen Whey Protein, Everyday Plant Protein, Everyday Whey Protein) with specified protein per serving and calories, suggesting a combination of base proteins and flavoring choices that can be tailored to individual goals. The emphasis is on scientifically informed blends with user-centered customization and flavor versatility.
Who it’s for: Athletes and wellness enthusiasts seeking personalized nutrition to support performance goals, with an emphasis on customizable protein and supplement options.
Evidence of ongoing product variety and subscription discounts; mentions of marketing features like
Personalized liquid supplements based your health data
PROVEN is using AI, data and personalization to disrupt CPG
