Chari

Active

B2B e-commerce and fintech platform for traditional proximity stores

Summer 2021Founded 2020100 peopleCasablanca, Casablanca-Settat, Morocco

chari.com ↗LinkedIn ↗X ↗Crunchbase ↗See on the Idea Map Consumer momentum

About

Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans .

From their website

as of Jun 7, 2026chari.com ↗

SaaSSubscription

Chari is a B2B e-commerce and fintech platform targeting proximity stores in Francophone Africa. It provides a mobile app to order FMCG products with fast, free delivery and integrated financial services via a payment license from the Moroccan central bank.

Chari offers a B2B mobile application that lets retailers browse a wide range of FMCG products, view prices and product details, place orders, and receive delivery in a few hours at no delivery cost. It also provides integrated financial services such as payments, micro-insurance, and other fintech features through its payment establishment license. The platform aims to be a single gateway for proximity commerce, combining e-commerce with phygital experiences through physical stores and interactive kiosks.

Who it’s for: Small to mid-sized retailers and traditional proximity stores in Francophone Africa seeking a one-stop e-commerce and financial services solution for ordering and receiving goods.

Features

b2b mobile app for ordering
free fast delivery
integrated financial services (payments, micro-insurance)
large catalog of FMCG products
competitive pricing
direct communication channels with merchants
phygital experience with physical stores and kiosks

investors mentioned; mentions of team, growth, and physical store network; multiple testimonials and press-like content indicating traction

Founders · 2

Ismael BelkhayatFounder

BCG

Moroccan born & raised. Went to a french High School in Rabat Morocco, then left Morocco to go to University in Europe and the US. I studied and lived in Paris, London, Madrid and Ithaca. I started my career working as a consultant for the Boston Consulting Group and then left after 3 years to become a tech entrepreneur in Casablanca Morocco.

LinkedIn ↗X ↗

Sophia AljFounder

McKinsey

I am a tech entrepreneur, co-founder & COO of Chari.co. I am an ex-McKinsey consultant with a passion for digital transformations. I am the mom of 2: Malyk & Leyla, 3 and 2 years old. I am a triathlete & skydiver.

LinkedIn ↗X ↗