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Investing app that teaches you how to invest
Bloom's mission is to improve the financial outcomes of all Americans by giving them the knowledge and tools they need to achieve prosperity. Our first product is an investing app that teaches users how to build wealth through interactive financial lessons, a gamified rewards economy as well as an investing account designed for building long-term wealth. Since launching in April 2022, over 1 million users have joined Bloom and we have crossed $3MM in annual recurring revenue.
Bloom is an investing app that teaches users how to invest by providing lessons, AI guidance, and simulated trading features. It emphasizes mirror-like investing, bite-sized education, and gamified rewards to build investing confidence.
Bloom offers a learning-centric investing experience with AI-assisted guidance (Bloomie) that explains stocks, trends, and portfolio strategies in everyday language. Users learn through over 300 modules and 5,000+ lessons, complete quizzes, and engage in stock market games and challenges to earn rewards (Oinks). The app can transform user ideas into portfolios via Bloomie’s scoring system, provide backtesting against historical performance, and allow modification of holdings. It also includes features like 24/7 AI support, social/co-investor capabilities in upcoming releases, and a simulated, risk-free environment using Oinks for practice before real trades.
Who it’s for: Beginner to intermediate retail investors, including teens and parents seeking financial literacy and hands-on investing experience.
High user traction indicated by 2 Million+ downloads and 80K monthly active investors; mentions of community, tournaments, and AI features suggest ongoing product development and growth initiatives.
Founded Bloom & scaled to 2M users and $3.5M ARR. Now building https://www.novasoftware.ai
Formerly “Contour Labs”, “Inc” · why startups rename →
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