platoseedplatoseed
Grow money and win $1000 every week by saving and playing games
Fello is a game-based savings and investment application for the gen-z and young millennials of India to save play and earn returns more than a traditional savings bank account. We are merging the worlds of gaming and finance to make finance fun, easy and rewarding! Users can save and invest in financial assets and for every rupee they save they get one gaming token using which they can play daily and weekly games and if they win in these games they get to win Rs.1 lakh every week! Just within a short span of 12 weeks of launch, we onboarded 250,000 users with 92% of them being referred users, 88% of them being first-time investors who are spending over 12 minutes on an average per day on the app saving and playing games together!
Fello is an all-in-one investment app focused on digital gold, silver, and fixed deposits, offering automated SIP-style investing and real-time tracking. It emphasizes secure storage, trusted partnerships, and simple onboarding for Indian users. The platform markets accessible investing with no app charges and various asset options.
Users start with a simple account setup and can invest via UPI to buy 24K digital gold, 99.9% pure silver, and fixed deposits. The app supports automated SIP-style investments with dynamic asset allocation between gold and silver and fixed deposits, real-time tracking of investments, live asset prices, and calculators to optimize the gold-silver split. Investments are secured through vault storage insured by partners (Augmont), with certificates of purity and digital receipts/invoices available in-app.
Who it’s for: Individuals in India seeking simple, low-friction investment options in digital gold, silver, and fixed deposits; users wanting automated saving/investing with real-time tracking and educational content.
No explicit funding/hiring signals in the provided text; mentions 1M+ users and partnerships, indicating traction and scale.
I am Manish, Founder & CEO of Fello where we are building India's first gaming and finance application. I come with experience of working in traditional finance and early-stage fintech startups and scaling them. My skillset in Product Management, Growth, Operations, and Strategy are some of the key strengths developed out of working in a corporate and startup environment. All of this is complemented by a Master’s Degree focused in Finance from Texas A&M University - Mays Business School.
Shourya Lala is the Founder and CTO of Third Chair. He previously founded game-based investments startup Fello (YC W22), scaling it to 2mn users and tens of millions in investments. ex-ODF, ex-BlackRock, 2x YC
Gullak automates savings & invests these in gold
Acorns for India. Every time you swipe you make a digital…
