platoseed
API that lets companies embed investment accounts into their services
With our API any company that holds consumer deposits (e.g. savings apps) can easily embed professionally managed investment accounts into their services.
Atomic offers an end-to-end platform that lets fintechs and financial institutions embed investing and savings capabilities via developer-friendly APIs. It provides regulated investment advisory, brokerage services, custody, and back-office tooling to enable embedding investment experiences into other services.
An integrated platform with developer-first APIs and pre-built experiences that allow partners to offer investing and savings within their own products. Includes regulated advisory (SEC-licensed) and FINRA-registered broker-dealer services, custody with BNY Pershing and Bank of New York Mellon, SOC-2 Type II compliance, and back-office dashboards for account management. Supports wealth management features (custom indexing, bond laddering), cash management accounts with high-yield instruments, and brokerage experiences spanning US and international markets. Focuses on reducing legal and operational hassles so partners can launch and scale embedded investing quickly.
Who it’s for: Financial institutions, consumer fintechs, and B2B fintechs looking to embed investing and savings capabilities into their platforms.
Hiring/traction mentions not explicit; mentions of partnerships and acquisitions (Europe expansion) imply growth activity
David (CEO) earned his BSc. and MSc. from Stanford University in a combination of Chemical Engineering and Computer Science (AI focus). He served as a Quantitative Analyst at Makena Capital, a global investment firm managing approximately $19 billion for endowment and taxable investors, and as Quant at Evidence Based Portfolio Management, one of the DACH region’s leading family offices. David is very passionate about making best-in-class wealth management accessible to every single human being.
Formerly “Flux” · why startups rename →

Enabling teams to deploy without needing a cloud expert

Dollar Shave Club as a platform.