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Dollar Shave Club as a platform.
Awtomic powers DTC brands with an easy-to-use subscription management and discovery platform. Starting with a Shopify app, we'll give merchants the subscription product power of premium subscription brands like Dollar Shave Club and Ipsy. As we grow our support for more eCommerce platforms and merchants, we'll help customers discover new brands through cross-sells and make it easier for them to manage their subscriptions in one place.
Awtomic provides a subscription platform designed to power repeat purchases for direct-to-consumer brands. It emphasizes lifecycle marketing, bundling, add-ons, upsells, and automations to manage subscription products and memberships, with migration support for existing systems like Recharge and Bold on Shopify.
Awtomic offers a subscription platform that enables merchants to manage subscription products and membership services. Key capabilities include lifecycle marketing, bundling, add-ons and upsells, automations, dynamic and prepaid subscriptions, batch billing, gift subscriptions, flexible discounting, custom subscription shipping policies, and advanced analytics. The platform emphasizes Shopify integration and provides migration assistance to switch from other subscription providers, maintaining payment data during transition.
Who it’s for: Direct-to-consumer brands and retailers using Shopify that sell products via subscriptions (e.g., wine clubs, food/beverage, skincare, apparel) and want automated, customizable subscription experiences.
Marketing webinars and a public pricing page; testimonials/case studies; migration support from other providers; active feature development and a press-ready product page indicating traction with Shopify ecosystem.
As.a Product leader, I've worked on a breadth of problems, including building a cross-platform Checkout flow for Eventbrite, automating tour scheduling for Redfin and launching Xbox One. Bundle originated from a desire to help my sister, who founded a DTC beauty brand and was frustrated by the many limitations of her subscription app.
Formerly “Critical Mass”, “Valette”, “Bundle”, “Awtomatic” · why startups rename →
Subscriptions for Shopify
API that lets companies embed investment accounts into their services
