Wildcard

Active

AEO/GEO for E-Commerce and Retail

Winter 2025Founded 20251 peopleSan Francisco, CA, USA

wild-card.ai ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

About

Wildcard is the AEO and GEO platform designed specifically for e-commerce and retail brands. We help merchants improve visibility across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, and Amazon Rufus. Wildcard tracks how brands, categories, collections, and SKUs appear across AI search results, identifies visibility gaps, and turns those insights into actions. We use AI agents to enrich product data, generate SEO, AEO, and GEO content, create collection and comparison pages, build FAQs, and improve off-site discoverability across Reddit, YouTube, blogs, and other sources. As AI shopping evolves, Wildcard is building the infrastructure brands need to win in agentic commerce, including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).

From their website

as of Jun 7, 2026wild-card.ai ↗

SaaSSubscription · Pricing shown as Free Audit and ACP/UCP options; no explicit subscription price listed in provided text

Wildcard is an AI commerce optimization platform focused on AI-powered shopping channels. It helps ecommerce teams track product visibility, enrich data, and enable instant checkout across AI assistants like ChatGPT and Gemini to improve AI-driven product recommendations.

Wildcard provides analytics to monitor how brand, product, and collection data appear in AI shopping results, identifies gaps in product data, enriches PDPs with structured attributes and descriptions, and builds on-site and off-site signals to boost AI visibility. It supports real-time inventory sync, instant checkout via ACP/UCP, and infrastructure to get products into AI shopping surfaces across major ecommerce platforms and PIM systems, with an emphasis on GEO (Generative Engine Optimization) for AI assistants. The platform tracks rankings, surface context, and how changes move rankings across AI engines, enabling data-driven optimization across catalog, content, and external signals.

Who it’s for: Ecommerce teams and brands in retail/dtc seeking visibility in AI shopping channels and ChatGPT/Gemini shopping experiences.

Features

Track AI shopping visibility and rankings
Product data enrichment with structured attributes
On-site content optimization (blogs, collections, FAQs)
Backlink and external signal building for authority
Real-time inventory sync and instant checkout integration
Query intelligence to identify high-intent shopping questions
Competitive benchmarking across AI shopping results

Backed by Y Combinator; mentions onboarding and early access programs; product demos and free audits imply active traction and maturation

Founders · 1

Kaushik MahorkerFounder

Amazon

UCLA

CEO at Wildcard. Previously, Engineering Manager at Scale AI where I led the GenAI Allocation team. Built the ecommerce enrichment engine for the largest company pilot - enriching 2.4M attributes across 400K SKUs. Former Eng at AWS Elastic File System. UCLA Masters CS and UCSB CS undergrad.

LinkedIn ↗X ↗

Launch

Launched on Y Combinator · Feb 2025

View launch post ↗

Wildcard enables AI Agents to find and use APIs with natural language.

Wildcard provides an agents.json registry and open-source SDK that enables AI agents to discover and call APIs via natural language, with 10 curated API providers and a 90-second integration for developers. It targets AI agents and API providers, offering a safe, official way to route agent actions to API flows.