Reframe

Active

AI-native, hardware procurement marketplace

Winter 2026Founded 20251 peopleSan Francisco, CA, USA

usereframe.ai ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

AI insightcan contain mistakes

AI-Native Hardware ProcurementMarketplaceHardware teams procuring components (COTS and custom manufacturing)Medium competition

Moat

Agent-driven automation of component sourcing, supplier negotiation, and custom manufacturing; trusted supplier network.

Key risk

Fragmented supply chain; trust in AI for critical component selection; existing procurement solutions entrenched.

Why now

Hardware scaling demand (AI, robotics, automotive); supply chain bottlenecks; teams seeking procurement efficiency.

Competitors

Arrow, Heilind, ScanSource, PartSelect, traditional distributors

About

Reframe is the only AI-native marketplace for hardware teams to procure both COTS and custom manufactured components. We have access to trusted suppliers that have made parts for the most reliable hardware products that people use today (iPhones, Teslas, and more). We use Agents to automate end-to-end procurement so that hardware teams can scale while remaining lean.

Founders · 1

Bryan ZinFounder

Apple

Founder at Reframe, prev. Product Design Engineer at Apple (iPhone PD)

LinkedIn ↗X ↗

Launch

Launched on Y Combinator · Feb 2026

View launch post ↗

Designing parts is an engineer's job, procurement is ours.

Reframe automates end-to-end hardware procurement, handling sourcing, ordering, logistics, and BOM updates so hardware teams stay lean. It coordinates with vendors, resolves delays, and communicates changes via AI assistants and Slack integration to keep parts arriving on time.