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AI sales practice using your real deals
Eden helps sales teams practice the calls they actually need to win. Reps upload or connect CRM notes, past calls, LinkedIn profiles, and company websites, then Eden creates realistic AI buyers they can speak with before the real meeting. After each practice call, Eden scores the rep and shows exactly what to improve.
Eden provides an AI-based buyer for sales practice, generated from a company’s own product description and ICP to simulate discovery, demos, and negotiation with transcripts and scorecards. It enables reps to roleplay against a realistic buyer and review performance with contextual quotes.
Eden creates a live AI buyer from your product and ICP. You paste your product description and ICP, choose a drill (discovery, demo, or negotiation), and Eden generates a buyer persona that speaks like a real counterpart, including pain points, objections, and tells. Reps run a live call against this AI buyer, receive a transcript and a scorecard scored against the chosen goal, and can edit the buyer before starting. It integrates with existing tools (CRM and enablement software) and stores sessions in the team workspace. Data is scoped to the workspace and not used to train models by default. Pricing is seat-based with volume discounts above 25 reps.
Who it’s for: B2B SaaS RevOps teams and sales leaders at mid-to-large SaaS companies seeking to improve discovery, demos, and negotiation effectiveness by practicing against a realistic AI buyer modeled on their own product and ICP.
Website mentions trials and book-a-demo, integrations, security posture, and enterprise-style pricing; indications of active product development and customer-facing demos.
Co-founder & CEO of Eden. Before Eden, Alex worked as a software engineer at Datadog in their data visualization and analysis platform. He also previously led operations at Phia. He graduated from NYU Stern's inaugural BTE program and was honored on Poet & Quant's list of 2025 Best & Brightest Business Majors. He met Jason at TJHSST where they ran cross country and later debated together.
We turn customer and brand data into campaigns that convert
Eden builds a data integration layer that connects CRM, data warehouse, product analytics, and other tools to create a complete view of each prospect’s behavior, explains why they hesitate, and automatically generates highly targeted email campaigns to convert hesitant e-commerce shoppers. It targets large DTC/e-commerce brands with substantial customer data seeking to improve email-driven sales.
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