platoseed
Your one-stop shop to eat well in Brazil
Trela is an end-to-end marketplace that connects suppliers of healthy groceries directly to our customers' homes at the lowest prices.
Trela was a Brazilian service aiming to help people eat better by offering curated, quality products with fair prices and reliable delivery. The company served over 100,000 customers and worked with more than 400 suppliers before announcing the closure of its operations in April 2026. The site provides an official closing FAQ and notes that all financial commitments to staff, suppliers, and customers will be honored.
Trela operated as a curated food platform focused on simplifying healthier eating. It connected customers with a network of suppliers, offering curated products with emphasis on quality, fair pricing, and reliable delivery. Upon closure, the site explains the operational shutdown and outlines refund and reconciliation steps for orders, credits, and outstanding payments.
Who it’s for: Consumers in Brazil seeking convenient access to healthier, curated food options and products sourced from a broad supplier network.
closure announced, FAQ published, ongoing refunds and supporter communications
Co-founder and CEO of Trela. Loves traveling to exotic cities, reading about economic history, and Barry's Bootcamp.
Brazilian, design lover but not a designer, into consumer businesses and brands. I enjoy podcasts, running, wine, yoga, skiing, traveling.
Formerly “Zapt”, “Group buying platform for WhatsApp groups in Brazil” · why startups rename →

Trella is a platform that connects shippers to carriers. Trella…

Largest B2B eCommerce platform for SMBs in Latin America.