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Trela

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Your one-stop shop to eat well in Brazil

Winter 2021Founded 2020120 peopleSão Paulo, SP, Brazil

About

Trela is an end-to-end marketplace that connects suppliers of healthy groceries directly to our customers' homes at the lowest prices.

From their website

www.trela.com.br
Marketplace

Trela was a Brazilian service aiming to help people eat better by offering curated, quality products with fair prices and reliable delivery. The company served over 100,000 customers and worked with more than 400 suppliers before announcing the closure of its operations in April 2026. The site provides an official closing FAQ and notes that all financial commitments to staff, suppliers, and customers will be honored.

Trela operated as a curated food platform focused on simplifying healthier eating. It connected customers with a network of suppliers, offering curated products with emphasis on quality, fair pricing, and reliable delivery. Upon closure, the site explains the operational shutdown and outlines refund and reconciliation steps for orders, credits, and outstanding payments.

Who it’s for: Consumers in Brazil seeking convenient access to healthier, curated food options and products sourced from a broad supplier network.

Features
  • curated product selection
  • quality-focused supplier network
  • reliable delivery
  • order refunds and credits process
  • supplier payments and reconciliation
  • customer support access

closure announced, FAQ published, ongoing refunds and supporter communications

Founders · 2

Guilherme Nazareth de Souza
Guilherme Nazareth de SouzaFounder

Co-founder and CEO of Trela. Loves traveling to exotic cities, reading about economic history, and Barry's Bootcamp.

João Jönk
João JönkFounder

Brazilian, design lover but not a designer, into consumer businesses and brands. I enjoy podcasts, running, wine, yoga, skiing, traveling.

Formerly Zapt, Group buying platform for WhatsApp groups in Brazil, Zapt

ConsumerGroceryMarketplace

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