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Vertical AI agents that run the sales funnel on autopilot
throxy builds vertical AI agents that book meetings for software companies selling into traditional industries: manufacturing, logistics, education, and finance. Outbound is broken. Generic automation gets ignored, and decision-makers in legacy sectors are hard to reach. Most of your TAM isn't even on LinkedIn, and tools like Clay, Apollo, and ZoomInfo only cover about 65% of the market. throxy fixes this by running bespoke, fully managed outbound systems for software sales teams trying to crack these industries. We use proprietary scraping tools to map your entire addressable market, then combine AI agents with human experts to deliver hyper-personalised email campaigns and human cold calling that is consistently generating six-figure qualified pipelines. Since 2023, throxy has powered outbound for B2B software companies, from industrial SaaS to fintech providers, replacing the need for internal SDR teams or stacks of tools with a solution that outperforms on both speed and quality. Today, we have a team of 55 across London and Cape Town, booking on average 8 to 12 qualified meetings per month per client, with some clients seeing 20+ in their first weeks after we doubled down on human-led cold calling. AI handles the data: building custom databases, scoring leads against your ICP, and personalising outreach at scale. Humans handle the conversations: real cold calls, real emails, real relationships. That's the difference between us and every AI SDR on the market. Our founding team has built AI at JP Morgan, scaled businesses from age 14, and led enterprise sales from Seed to Series D. We're not just automating outbound, we're redefining what sales execution looks like for software companies selling into traditional industries. throxy is the AI SDR purpose-built for the sectors software forgot.
throxy provides a vertical outbound solution that runs the sales funnel for traditional industries, using custom tech to book qualified meetings. It targets manufacturing, logistics, construction and similar sectors with a done-for-you outbound approach. The service emphasizes not needing to hire or ramp internal SDRs while increasing meeting volume with qualified buyers.
throxy runs outbound for traditionally hard-to-reach buyers using its own custom-built tech stack to uncover niche data, craft messaging at scale, and ensure emails land in inboxes. They act as a complete outbound partner, handling calling and lead qualification so only approved, relevant meetings reach the client’s calendar. Clients choose which booked meetings to take, with a qualification process that filters by company size, decision-maker, budget authority, and timing before passing leads to the calendar.
Who it’s for: Companies selling into manufacturing, logistics, construction and related traditional industries that seek outbound meetings with hard-to-reach buyers.
Hiring/traction mentions (active SDRs, multiple client case references) and noted partnerships to run outbound for traditional industries
Consulting generalist turned builder. Realised decks don’t scale, systems do. Built my first online business at 14. Now building throxy, where we turn “Software-as-a-Service” into Service-as-a-Software, using AI Agents to transform sales. We automate the repetitive, so humans can focus on what we do best: thinking, emotions, relationships. Life motto: Play long-term games, do hard things, seek truth, stay curious. Outside work: DJing, tennis, golf, kickboxing, and finance rabbit holes.
making it easier to speak with your ideal customers. no more repetitive manual outreach. the future is human connections.
obsessed with running outbound for founders so they can focus on running their business.
You want more meetings, but outbound? Total nightmare. We’ll fix it for you.
Throxy designs and runs fully managed outbound systems for B2B companies in traditional industries, offering AI-powered research, human-written messaging, deliverability infrastructure, and human-led strategy to deliver qualified meetings. They announce live services and a pipeline-generating approach aimed at founders, CROs, and sales teams targeting sectors like manufacturing, logistics, finance, and healthcare.
AI Agents for outbound working by your side
AI agents that recover lost revenue through real conversations.
