Smarking

Acquired

Digitize $655B parking industry

Winter 2015Founded 201417 peopleSan Francisco, CA, USA; Remote

smarking.com ↗LinkedIn ↗X ↗GitHub ↗Crunchbase ↗See on the Idea Map B2B momentum

About

Smarking is a group of hyper-driven MIT PhDs, data scientists, engineers, transportation experts, and battle-tested business professionals working to solve the notorious parking problem via a unique enterprise approach. Smarking aims to enable highly efficient urban mobility by digitizing parking spaces and distributing parking inventory dynamically, in order to get the world ready for the connected, shared, and autonomous future. Backed by top VCs like Y Combinator and Khosla Ventures, Smarking has brought its solution to over 2,500 parking locations across North America. For the first time, cities, parking asset owners, and parking operators can make data-driven decisions easily. Smarking also launched the industry’s first fully automatic dynamic pricing engine, producing 40%-400% revenue uplifts for online sales at at parking locations Chicago, NYC, Boston, and many other cities.

From their website

as of Jun 7, 2026smarking.com ↗

SaaSSubscription

JustPark Insights centralizes parking data from multiple sources to provide real-time metrics, supports occupancy and pricing decisions, and aims to optimise revenues for parking operators and related sectors. It offers business intelligence, automation, and integrations to streamline parking operations.

JustPark Insights collects data from equipment, payments, and apps to unify parking information on one platform. It provides real-time dashboards, custom email alerts, automated reports, and data feeds to inform decisions on occupancy, pricing, and traffic flows. Additional products include On-Demand (flexible parking and contactless payments), Reservations (pre-book and pay for spaces via the app), and Reach (customer engagement for loyalty). Integrations with leading tools enable seamless data flows and simplified setup.

Who it’s for: Parking operators, property owners/managers, local authorities/public sector, hotels, retail, transport, hospitality, event venues, education, and other organizations managing parking assets.

Features

Unified parking data from multiple sources
Real-time insights and dashboards
Custom email alerts and automated reports
Smart overselling based on historical data
Competitor pricing alerts
Data feeds to inform real-time decision making
Pre-configured integrations

Founders · 2

Wen SangFounder/CEO

MIT

Wen Sang is the Co-Founder and CEO of Smarking (https://www.smarking.com/), currently empowering 2,000+ parking facilities with AI backed yield management and business intelligence software solution across North America. Wen has an PhD in Mechanical Engineering from MIT. Wen loves running, sailing (MIT Sailing Club), and golfing.

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