platoseed
Compound B2B SaaS for modern infrastructure to deploy and manage sites
Modern infrastructure (incl. 5G wireless and EV charging) has a problem. Whilst analysts are claiming exponential growth in deployments in the coming years, the truth is that the process of site acquisition and management is currently manual, archaic and painful. Sitenna has developed software to digitise the process reducing site acquisition from currently 24 months to a matter of weeks. We work with Real Estate, Local Government, Infrastructure Providers and Operators. Sitenna launched in the UK in late 2021 and was selected as the leading software vendor to a UK government sponsored infrastructure project, with over 1m assets on the platform and all major telecom players active, including BT, EE and BAI. The team is led by a group of industry veterans with C-Suite level access to telecom companies worldwide. Daniel has worked in the telecoms industry for over 12 years and he has supported $100bn in transactions in over 30 countries. Brian has over 12 years’ experience as a technical consultant including BAE Systems Applied Intelligence, Norkom and Ericsson. Both are multiple time founders, execs and non-execs in start-ups including exits.
Sitenna provides an all-in-one infrastructure asset and project management platform designed to streamline site selection through asset management and deal closure for telecom, energy, and utility teams. It emphasizes end-to-end lifecycle management, collaboration across stakeholders, and GIS-enabled visibility to accelerate infrastructure deployments.
End-to-end infrastructure management platform that connects site acquisition, site control, project management, asset management, revenue operations, and leasing workflows. Features include geospatial site identification with real-time data, centralized leases and documents, structured workflows to reduce delays, GIS-aware progress views, field synchronization, automated compliance and renewal alerts, self-service portals for tenants, and automated deal approvals with full pipeline visibility. The system acts as a single repository and workflow engine across the entire asset lifecycle from site identification to activation and revenue management.
Who it’s for: Companies and teams in telecom, energy, and utilities responsible for site acquisition, asset management, leasing, and project delivery.
Hiring/traction mentions not explicit; ongoing product suite exposure and enterprise-focused data imply growth and market traction.
I’ve spent 15+ years in telecoms and infrastructure, working across strategy, M&A, and capital projects. At Orange, Aetha Consulting, and KPMG, I helped drive $100B+ in deals across 30+ countries. I’ve also founded businesses in consulting and esports, and was a board member of an enterprise software firm in Oil & Gas, acquired in 2021. Seeing how fragmented data holds back infrastructure, I founded Sitenna to fix it - building the platform I wish every project had.
I have over 25 years of experience as a technical leader, working with organizations including BAE Systems, Ericsson, and Norkom. I specialize in building secure, AI-driven platforms and leading multi-disciplinary engineering teams to deliver complex systems for private and public sector clients around the world.Throughout my career I have operated in compliance-driven environments, with hands-on experience maintaining SOC 2 Type II and ISO 27001 certs and dealing with NERC compliance.

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