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Sherpa

Active

Turn more website visitors into customers

Spring 2026Founded 20262 peopleSan Francisco, CA, USA
AI insightcan contain mistakes
Conversion Rate OptimizationSaaSSMB and mid-market e-commerce and SaaS companiesHigh competition
Moat
Continuous A/B testing and variant generation create compounding performance advantage.
Key risk
Commoditization risk from AI-powered alternatives and in-house testing tools; competitive feature parity high.
Why now
AI-native testing and automated variant generation lower barriers to adoption beyond large enterprises.
Competitors
Optimizely, VWO, Convert

About

Sherpa automatically increases website conversion rates by analyzing visitor behavior, building new page variants, and continuously A/B testing them. Customers typically see a 15-20% lift on their primary conversion metric in their first 30 days.

From their website

www.withsherpa.ai
SaaSSubscription

Sherpa offers autonomous CRO capabilities that analyze website traffic, design higher-converting pages, and run A/B tests to boost conversion rates. It aims to enable growth that runs itself, with tests designed, implemented, and QA’d for you and deployed automatically.

Sherpa watches user sessions, learns what's working and why, designs fixes such as headlines, layouts, and CTAs, and then runs A/B tests to measure lift. It handles design, implementation, QA, and deployment of changes, so users can launch tests without diverting designers or developers. The platform provides a conversion audit in 30 seconds and showcases annotated feedback on the live site, with ongoing experiment tracking and automatic deployment of proven changes.

Who it’s for: Web businesses and growth teams looking to optimize website conversion rates through automated experimentation and page optimization.

Features
  • session-by-session visitor analysis
  • automatic design of higher-converting fixes
  • A/B testing and lift tracking
  • automatic deployment of winning variants
  • no-live-change without user approval
  • 30-second conversion audit
  • QA and implementation included

mentions of traction and a real-world testimonial from a marketing leader; multiple references to experiments and ongoing usage suggest active product validation and customer traction

Founders · 2

Ethan Kinnan
Ethan KinnanFounder

Automated every job I've ever had. Now automating conversion rate optimization at Sherpa.

Norbu Sonam
Norbu SonamFounder
Microsoft

Co-founder of Sherpa (YC X26), building the AI agent that runs your A/B tests end to end. Previously a software engineer at Lindy (onboarding optimization, computer use) and Microsoft (Copilot image generation, Microsoft Designer). RPI CS, Data & AI.

Launch · 1 launch

  1. Sherpa - Turn more website visitors into customers · Apr 2026
    View ↗

    Automatically find and run experiments to increase website conversion

    Sherpa automates website A/B testing by studying visitor behavior, designing and launching experiments without developer input, and shipping winning variants to increase conversion rates. The product integrates with customer websites and handles full layout changes, animations, onboarding, and pricing tests.

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B2BArtificial IntelligenceSaaSB2BMarketingAI

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