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Software and APIs to collect, clean, and control customer data.
Segment is one place to collect customer data and send it to your tools for analytics, marketing automation, and raw data access with SQL. Implement all of your event tracking with Segment’s single API instead of wrangling a new API for every new tool or database. Segment's integrations let you send your data to hundreds of tools and databases.
Twilio Segment is a Customer Data Platform that collects, unifies, and enriches customer data across apps and devices, now offered under Twilio. It positions itself as part of the Twilio platform, enabling data-driven engagement across channels and AI-enabled personalization at scale.
Segment collects customer data from various sources, unifies it into a cohesive profile, and enables routing to multiple products and channels within the Twilio platform. It supports real-time data flows, integration with Conversations, Messaging, Email, and other Twilio offerings, and provides capabilities around identity verification, data pipelines, and customer data management to power personalized experiences and automation across channels.
Pricing page with free trial mentioned; integration within Twilio platform; mentions of enterprise scale and leadership positioning
How Segment’s homepage introduced itself over the years — each line is the page title the web actually saw, linked to that moment’s archived capture.

Data products for sales, marketing, finance, recruiting, and more.

Build better computer vision models by building better datasets