Hilos

Acquired

Close and activate your customers on WhatsApp

Summer 2021Founded 20215 peopleMexico City, CDMX, Mexico; Remote

hilos.io ↗LinkedIn ↗X ↗See on the Idea Map B2B momentum

About

Platform for WhatsApp API that allows you Profile leads, automate follow-ups and integrate with your favorite tools to increase conversion. Hilos allows startups and SMBs to run their entire business on WhatsApp, without code. We focus specifically on letting businesses build apps within WhatsApp that integrate with other systems (CRMs, Databases, Payment providers, etc.).

From their website

as of Jun 7, 2026hilos.io ↗

SaaSSubscription

Hilos helps teams close more customers on WhatsApp by automating follow-ups, profiling and qualifying leads, and integrating with popular tools. It emphasizes multi-agent inbox and CRM/workflows to streamline WhatsApp-based sales and support, with a note that it was acquired by ActiveCampaign.

Hilos provides flows and an inbox for WhatsApp that automate lead capture, lead profiling and qualification, automatic follow-ups, assignment and tracking of pilots, CRM/database integrations, real-time order/personalization flows, and WhatsApp messaging at the right moments. It offers a CRM, workflows, and integrations (ActiveCampaign, HubSpot, Zapier) to connect WhatsApp with your existing tools, enabling multi-agent management, tagging, notes, quick actions, and advanced search/filtering within the WhatsApp-based client conversations.

Who it’s for: Growth, Sales and Marketing teams (B2C) in LATAM who use WhatsApp for customer interactions and want to automate follow-ups and integrate WhatsApp with their CRM/tools.

Features

Captura leads desde múltiples fuentes a través de WhatsApp
Perfilación y calificación automática de leads en WhatsApp
Asignación y seguimiento automático de pilotos
Conexión de CRM/base de datos con WhatsApp
Flujos de mensajes y notificaciones en momentos clave
Inbox multiagente para WhatsApp con etiquetas y notas
Automatización de procesos de ventas y seguimiento

acquired by ActiveCampaign; mentions of probar gratis, casos de uso y historias de éxito imply market traction and customer adoption

Founders · 1

Alfonso LizárragaFounder

Looking for social problems to solve in LATAM through tech and product design.

LinkedIn ↗

Launch

Launched on Y Combinator · Aug 2022

View launch post ↗

Build apps in WhatsApp by connecting it with the tools you already use!

Hilos offers a full-stack WhatsApp solution that connects WhatsApp to users’ existing tools via an API, enabling automated outbound campaigns and intelligent inbound conversations. It provides access to WhatsApp’s API, a multi-agent inbox, and a broadcast sender to streamline customer interactions and workflows starting quickly rather than over weeks.

From the original launch (Aug 2022) — may be outdated.