platoseed
Software for collaborating with content creators and influencers
Popular Pays is a platform connecting content Creators with Brands who want content to tell their stories. We’re tech-forward, with an in-house built iOS and web app (for creators) and dashboard (for brands) that delivers direct communication & powerful statistics to help you run a multiplatform campaign. To find out what we’re about, visit our website: www.popularpays.com.
Popular Pays is an influencer marketing platform that helps brands collaborate with content creators across platforms like TikTok, Instagram, and YouTube. It offers a centralized workspace for creator discovery, briefs, collaboration, and campaign analytics, with AI-powered safety features and a creators marketplace. The platform emphasizes scalable content creation and measurable ROI for influencer campaigns.
The product provides a centralized platform to discover top creators, hire them, manage briefs, collaborate through approvals and edits, and track campaign performance. It includes a creators marketplace with filters for demographics and networks, handling of legal, payments, and contracts, and analytics to measure ROI. It also offers features like SafeCollab AI-powered brand safety, content library, asset management, and integrations, enabling brands to scale influencer-driven content across multiple social platforms and formats.
Who it’s for: Brands and agencies looking to run influencer marketing campaigns and scale creator-driven content across platforms.
Marketing platform with case studies and client testimonials; mentions of agency and brand usage, product updates, and demos available
Founder of Popular Pays (YC W15; acquired by Lightricks). 2018 Forbes 30 Under 30 recipient. Co-founder of Brill Neurotech in 2025, a non-invasive BCI using a new imaging modality, Fast Optical Signal (FOS).

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