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Modern Investment Product for 100m underserved Europeans
Technology is a massive enabler for stock market participation. This was the case when the phone, the internet and apps were invented granting access for more people. For 100m Europeans living in countries without the Euro however, there has been no innovation for the past 30 years. High commissions, clunky interface, high minimum amounts and a brand that speaks to the few. We are on a mission to drive financial inclusion by bridging the innovation gap for the overlooked regions of the EU.
Pluto.markets is a Danish-regulated investment app offering commission-free trading and fractional investing across stocks, ETFs, and crypto, with additional features like collections and auto-invest. It emphasizes risk transparency, MitID login, and depositor protection under the Danish scheme, targeting a broad European retail audience seeking low-cost access to diverse assets.
Users can open an account in 3 minutes, invest in ~4,500 assets including US, Danish, Nordic, and European stocks, ETFs, and cryptocurrencies, all with fractional shares and no trading fees. The platform offers collections as an ETF-like alternative, auto-invest, currency accounts (DKK, USD, EUR), and tax reporting. It also markets FairRente with around 2.05% yield and provides extended trading hours and real-time prices. Regulatory compliance is highlighted (Finanstilsynet regulation, MitID, Indskydergarantien coverage).
Who it’s for: Retail investors in Europe seeking commission-free trading, fractional investing, and a regulated platform with crypto trading and ETF alternatives.
Active user growth ( +10,000 users ), multiple product launches (Collections, crypto trading), regulatory compliance emphasized; mentions of pricing clarity and features suggest traction and ongoing development.
Building the investing app of the future by enabling a multiplayer investing experience for the new generation of investors. 🌱 Experience: - MSc in Economics from University of Copenhagen and Columbia University - 3 years as a derivates trader at Goldman Sachs - 2 years as an equities trader at Danske Bank - 2.5 years as CEO of nBoard - a data driven board recruiting platform. Don't touch board recruiting, it's toxic! ☠️
Software engineer & previously CTO at nBoard (largest board recruiting platform in Denmark) after spending years building data collection software for big pharma. Entrepreneur and technologist by heart, eager to develop and learn new things. I wanted to trade stocks and cryptos alongside my friends, but a platform did not exist, so now I'm building it myself 😂🚀
Financial tools for cross-border trade
Regulated derivatives exchange
