platoseed
AI Infrastructure for America’s Empty Truck Space
Oway is an AI-driven freight platform that turns America’s empty truck space into a new category of freight shipping. Every year 50% of U.S. truck space goes unused, a $100B+ inefficiency. Oway uses AI to automatically price, match, and sell that space in real time, giving businesses freight shipping that is dramatically faster and cheaper than traditional options. We're building the largest decentralized network of America’s empty truck space - a transparent infrastructure layer any shipper, broker, or carrier can plug into. For shippers, this means freight costs that are up to 50% lower than traditional LTL (shipments from 1 to 12 pallets), along with faster delivery windows because freight moves directly from dock to dock without the slow handoffs, warehouses, or cross-docking infrastructure that LTL depends on. For carriers, Oway’s integration can increase annual revenues by up to 30% with minimal impact on existing schedules. They simply earn more by monetizing space that would have gone unused. Our mission is to transform empty truck space into an asset that strengthens U.S. competitiveness. By lowering the cost of goods sold, we help businesses grow. By improving carrier margins, we make trucking more sustainable. And by digitizing and decentralizing freight, we are laying the foundation for a resilient, transparent logistics layer that can support America’s reindustrialization in the decades ahead. Oway makes freight shipping as simple as ridesharing - click a button, book a truck, and move goods at the true cost of available capacity.
Oway provides an AI-driven infrastructure for logistics, offering a unified API and orchestration layer to move physical goods using unused truck capacity. It targets both shippers and carriers with automated pricing, routing, and distribution to reduce costs and enable scalable LTL/PTL shipping connected to existing enterprise systems.
Oway offers an API-centric platform (shipper API and carrier API) that can be integrated into a company’s infrastructure or accessed via third-party integrations (SMC3, Project 44, EDI, MCP, NPM). It autonomously prices, routes, and sells unused capacity for 1–16 pallet shipments, supports 1 to 16 pallet LTL/PTL shipping, and provides an AI-native coordination engine (Juno) to automate large-scale supply chain coordination. Onboarding is fast (minutes to set up, free to join), with instant quotes and a seamless integration path through API or app, plus open-source components and research.
Who it’s for: Shippers (LTL/PTL shippers needing to distribute unused capacity) and carriers (FTL carriers looking to fill capacity with 1–16 pallet shipments), including small/midsize and enterprise shipper segments.
Hiring/traction mentions and multiple investor-backed claims are present; ongoing growth through partnerships and platform integrations.
Founder of Oway, an AI-driven platform pioneering new protocols in the logistics industry by creating the largest decentralized network of empty truck space. 2nd-time founder (prev. @ Isotrex), engineer and designer.
Oway uses AI to make freight cheaper + faster by selling live unused truck space on the road.
Oway builds an AI-driven marketplace that matches and ships pallets using unused truck space along the same route, enabling ridesharing of freight to reduce costs and eliminate warehousing transfers. The service targets US shippers and carriers, supports API integration, and aims to cut shipping costs by up to 50% while increasing driver earnings and reducing environmental impact.
From the original launch (Jul 2024) — may be outdated.

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