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All-In-One AI Growth Partner. Built for Trades.
HVAC, plumbing, roofing, and electrical companies spend $3K–$25K every month making the phone ring - then lose 10–20% of those leads to slow response times, missed calls, and zero follow-up. The revenue was already there. It just walked out the back door. Cactus closes that gap on both sides. Inbound: Every call answered in under 60 seconds, 24/7 qualified and booked directly into Housecall Pro, Jobber, FieldEdge, or ServiceTitan. No voicemails. No missed jobs. Outbound: Warm leads, dormant customers, and unworked estimates get proactively contacted - driving repeat jobs, cross-sells, upsells, and referrals without adding headcount. The result: 20–30% more jobs from the ad budget you're already spending. What that looks like in practice: → Roofing company, NC | $299K collected in 10 weeks. $1.41M pipeline created. 199× ROI. $48K of that revenue came in after hours — while the office was closed. → Plumbing & HVAC company, UT | $180K confirmed revenue in 4 months. 90× ROI. 58% of captured leads came after hours — jobs that would have gone to voicemail now go straight into the CRM. → General contracting company | Grew from 11 jobs/month to 72 in a single month — 555% growth. $2.09M invoiced. $1.82M collected. Zero new hires. → Roofing & siding company | $228K pipeline in 75 days. 92% of calls converted to hot leads. $804K in net sales during the Cactus period. 49 spam calls filtered automatically — hours of staff time saved. → Commercial signage company | $398K pipeline generated in 10 weeks. 111× ROI on $3,597 invested. Grew from 0% to 30% share of total company pipeline in a single month. If we don't add revenue, we don't stay. That's the only way this works. The $150B home services industry is still running on voicemail and spreadsheets. We're building the system that changes that - one answered call at a time.
Cactus positions itself as an all-in-one AI growth partner for trades, focusing on converting leads and revenue from calls and web forms. It emphasizes capturing every call, booking every lead, and driving revenue growth with AI-powered automation.
Cactus captures and manages inbound inquiries across channels, answering calls 24/7, logging and scheduling leads automatically, transferring to humans when needed, blocking spam, and following up via automated workflows. It integrates with the CRM to tap into stored revenue, enables instant web lead responses, direct CRM booking, and provides a lead-to-revenue dashboard that tracks which channels generate revenue. Features include rapid response under 60 seconds, after-hours call handling, automated follow-ups for estimates and dormant customers, referral asks, appointment reminders, and revenue leakage analysis with a free revenue audit.
Who it’s for: Trades and home service businesses (e.g., landscaping, plumbing, HVAC, contracting) looking to convert more leads and recover missed revenue from inbound calls and web forms.
Marketing-focused with testimonial usage and ROI claims; active product features highlighted; no explicit funding/hiring news provided in the text.
2x YC Founder. Entrepreneur at heart with computer science background. Building Cactus to empower every home service business in the world to succeed. Previously built Turing Labs W20, Series A raising over $20M. I collaborated closely with most of the Top 20 CPGs, including P&G, Unilever, Nestle, Kraft, Coca-Cola, Mars, and many others, delivering over $65M in impact. Personal motto: Never give up!
I'm a Rails programmer, a builder and love coding. I fell in love with computers at a very young age. Over the years I've shipped products across various programming languages and frameworks, including HTML+CSS, PHP, Python, Django, React, Angular, and Rails. From right-click save as HTML to left-click vibecoding, I've built it all! I have a simple mantra - "It’s Possible."
Automate admin tasks for solopreneurs like private chefs and caterers, so they can focus on doing what they love!
Cactus offers an AI business assistant that handles phone calls, lead qualification, and bookings for solopreneurs (initially private chefs and caterers), providing a website and automated admin tasks to free owners to focus on core work. The launch announces product features, early traction with 100+ chefs, and plans to expand to photographers and personal trainers.
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