platoseed
Product design tool that lets everyone design like a designer
Noya is a new kind of product design tool for non-designers. This is our second time co-founding a design tools company – our first company was acquired by Airbnb in 2017 and we became the design tools team there. At Airbnb, we built the design infrastructure that the entire company relied on to scale design without increasing headcount costs. We did this by letting non-designers (such as marketing, PMs, and engineering) design screens and websites. Now we're making these tools available to every company.
Noya Software provides a collaborative, modular design and development workspace that combines writing, design, and automation tools into a single platform. It emphasizes real-time collaboration, templates, AI-assisted automation, and one-click publishing within an integrated ecosystem.
Noya offers a suite of modular, interconnected apps within a single workspace called an operating system for creative projects. Users can write and structure text, design pages, whiteboard, drive assets, implement design tokens, build pipelines, and publish via a 1-click publishing feature. The platform supports real-time collaboration, embedding and editing across the workspace, AI-assisted automation for repetitive tasks, third-party app sync, templates, and the ability to create and manage multiple sites and documents with storage and domain options. Pricing is tiered, with a free Starter plan and a $15/month Professional plan that unlocks more files, sites, and storage, plus early access to tools and priority support; an Enterprise plan offers custom tool creation and increased storage with potential on-premise hosting.
Who it’s for: Businesses and individuals seeking a unified design-development collaboration space to author content, build sites, manage assets, and automate tasks.
Backed by Y Combinator; pricing and product features indicate ongoing development (AI assistant coming soon) and an Enterprise tier.
Currently building Noya, a new kind of product design tool that lets everyone design like a designer. Before Noya, Devin worked on the design tools team at Airbnb after they acquired his design tools startup. Devin also ran a developer training business, where he taught React workshops at top companies like Coinbase. Devin’s open source projects have over 15,000 stars on GitHub.
Design products faster by leveraging design systems!
Noya is a design tool that turns low-fidelity wireframes into high-fidelity designs and React components in real time, leveraging design systems (currently Chakra UI) to let product teams build and export React code. It targets teams of any size to accelerate design-by-code workflow and supports importing existing design systems. The launch highlights an $8.40/month Professional plan and a demo/prototype focus.
From the original launch (Feb 2023) — may be outdated.

Flexible Business Apps for Modern Teams

Design and build great interfaces