Motives
ActiveConsumer focus groups run by AI
About
Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.
Founders · 2
Building the best way to understand consumers. Previously launching AI tools at Google, Dataiku, TrueLayer. Started professional life as a researcher at GiveWell.
Co-Founder & CTO at Motives. Ex-Palantir. Building the best way to understand consumers.
Launch
We use AI agents to run focus groups for consumer brands
Motives offers AI agents that plan, recruit, interview, and analyze qualitative consumer research to deliver insights for marketing teams in days rather than months. The product targets consumer brands and focuses on running focus groups and in-depth interviews at lower cost and faster turnaround.
Related startups
We build networks of AI personas that simulate stakeholder opinions
Market to AI agents
