platoseedplatoseed
Consumer focus groups run by AI
Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.
Motives is an AI-powered qualitative research platform that conducts in-depth video interviews with real consumers and delivers actionable insights quickly. It targets consumer-focused brands and supports various research use cases from concept testing to brand health monitoring.
Motives' AI interviewer conducts up to 60-minute in-depth video interviews with relevant consumers, then the AI assistant builds a research plan, conducts interviews, and delivers insights in 48 hours. It supports activities across discovery, segmentation, concept testing, creative development, and brand health, with outputs including videos and PowerPoint-ready presentations for stakeholder buy-in.
Who it’s for: Consumer-obsessed brands and insights/marketing teams seeking rapid qualitative validation and consumer-centric storytelling
Customers: PZ Cussons, Divine Chocolate, MoneySuperMarket, Unilever (Wild)
Website mentions customers/case studies and demos; active marketing content and product-focused messaging, indicating traction and ongoing sales activity
Building the best way to understand consumers. Previously launching AI tools at Google, Dataiku, TrueLayer. Started professional life as a researcher at GiveWell.
Co-Founder & CTO at Motives. Ex-Palantir. Building the best way to understand consumers.
We use AI agents to run focus groups for consumer brands
Motives offers AI agents that plan, recruit, interview, and analyze qualitative consumer research to deliver insights for marketing teams in days rather than months. The product targets consumer brands and focuses on running focus groups and in-depth interviews at lower cost and faster turnaround.
AI agents that help you understand your customers' needs
We build networks of AI personas that simulate stakeholder opinions
